It’s a more serious question than it appears. For most businesses, a strong brand and great offer will only get you so far. Ultimately, people buy other people.
That makes senior executives and subject-matter experts a powerful marketing channel.
Read More “Could your business leaders and experts be the most compelling marketers?”
There’s more to podcasting than true crime and documentaries. Fourteen Forty colleague – and keen podcaster – Ellen Bencard discusses how short podcast series can support specific business goals including sales, employer branding, and training.
Ed Gyde, CEO, Audience Social Marketing unpicks one of the most effective, intriguing, and sometimes controversial areas of communications.
Read More “ALL CHANGE – harnessing the power of behaviour change theory”
In a world where everyone’s shouting, it’s easy to underestimate the power of listening. Nutrition coach – and Fourteen Forty colleague – Sian Aherne outlines five active listening approaches to build trust and deliver better advice.
Read More “From vague goals to clear objectives: the impact of active listening”
We summarise our ten predictions for this General Election year.
The past year has seen us work on – and be recognised for – some terrific campaigns. Here are just a few of them. Our thanks, as always, go to our clients, for their trust and support, and our 1440 colleagues, who make everything happen.
By Guy Corbet, Fourteen Forty
Received wisdom tells us that businesses should do enough to stay in business, naturally enough. It also tells us staying in business in itself is not enough. Businesses and brands should also show leadership, pursuing a social purpose, so says the received wisdom. It motivates workers and it mobilises customers.
That’s why it was so interesting to hear Kenyatte Nelson, Chief Membership & Customer Officer at the Co-op, at a recent conference. He said that “if I’m not clear about helping my customer meet their purpose, then there’s no purpose for being”.
Our Changemakers newsletter is a bimonthly roundup of who is driving change in their markets, for their customers, and beyond. If you’d like to receive it in your inbox each month, please click the “subscribe” button opposite.
Read More “Changemakers: poetry and AI, chip wars, artificial wombs, Ig Nobels”
Three short reads to inform, refresh, and reinvigorate, from our Weak Links newsletter.
Read More “Weak Links: Autumn’s political landscape. Inclusive comms. How to get a book deal”
Fourteen Forty consultant Gareth Streeter began blogging just to get a feel for how PRs interact with influencers. He ended up with 60,000 followers and a publishing contract. Here’s how it happened.
