AI tools like Google Gemini Omni are making it faster, cheaper and easier to create convincing fake content, and launch smear campaigns, at scale. The organisations most likely to withstand such reputational attacks will be those with enough credibility that people instinctively believe them when they say: “that’s not who we are”. 1440’s Robin Grainger discusses.
Read More “Are smear campaigns on the brink of industrial revolution?”
As AI search eats into conventional search engine traffic, the tyranny of keywords could be at an end, writes 1440’s Robin Grainger. That can only be a good thing.
Read More “Does AI spell the end of keywords for searchers and the searched? “
Chasing perfect performance for each channel can pull marketing and communications in different directions. Shifting opinions depends on joining the dots and keeping the narrative steady, while letting each channel shine. 1440’s Robin Grainger discusses.
Read More “Time to adjust your set? How multichannel marketing could be working against your brand”
There are few bets in business that offer the possibility of a hundredfold payoff. 1440’s Robin Grainger argues that the written word could be one of them.
The average tenure of a CMO today is just 17 months.
Making a fast and lasting impact is more important than ever.
The depth of our experience means we have short learning curves.
Read more about how we help CMOs accelerate their impact: download the two-pager or read the blog.
Taking the reins as a newly-appointed CMO is a daunting challenge. They have a mandate to drive change, but often a fairly narrow window – 100 days or so – in which to make an impact. In the meantime, the day-to-day marketing engine must keep running.
It’s a more serious question than it appears. For most businesses, a strong brand and great offer will only get you so far. Ultimately, people buy other people.
That makes senior executives and subject-matter experts a powerful marketing channel.
Read More “Could your business leaders and experts be the most compelling marketers?”
The past year has seen us work on – and be recognised for – some terrific campaigns. Here are just a few of them. Our thanks, as always, go to our clients, for their trust and support, and our 1440 colleagues, who make everything happen.
Our Changemakers newsletter is a bimonthly roundup of who is driving change in their markets, for their customers, and beyond. If you’d like to receive it in your inbox each month, please click the “subscribe” button opposite.
Read More “Changemakers: poetry and AI, chip wars, artificial wombs, Ig Nobels”
Three short reads to inform, refresh, and reinvigorate, from our Weak Links newsletter.
Read More “Weak Links: Autumn’s political landscape. Inclusive comms. How to get a book deal”
