It’s hard not to be impressed by generative language models like ChatGPT, when you use them for the first time. Feed it the broadest of prompts, and in seconds you’re rewarded with hundreds of words of eloquent, grammatically sound, if slightly insipid, copy. On the face of things, ChatGPT and its ilk look genuinely disruptive for marketing.
Read More “Rubbish in, rubbish out: AI’s no silver bullet for brand differentiation”
