0 comments on “Fourteen Forty to promote Xero to industry and stakeholder groups”

Fourteen Forty to promote Xero to industry and stakeholder groups

Xero, the online platform for small businesses and their advisors, has appointed Fourteen Forty as its new stakeholder relations consultancy in the UK.

The agency will work alongside Xero’s media relations agency, The Academy, to help build relationships with a wider group of critical audiences. These include professional intermediaries and potential commercial partners, representative bodies, policy makers and government.

0 comments on “Championing the small business economy”

Championing the small business economy

By Gary Turner, managing director, Xero, the online platform for small businesses and their advisors, and Fourteen Forty client

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Very often small firms do not need external investment to grow.  They need working capital.  That was one of the key messages that came out of a stakeholder and media event that we recently held to launch Xero Small Business Insights.

0 comments on “Investors are waking up to the risks posed by antibiotic resistance”

Investors are waking up to the risks posed by antibiotic resistance

By Joy Frascinella, head of PR, the Principles for Responsible Investment (PRI)

Joy FrascinellaAntibiotic resistance, caused by the overuse and misuse of antibiotics, is a very real and growing threat to human health worldwideIt is estimated to claim approximately 100,000 lives in the US and Europe every year. The numbers are much higher in developing countries.

0 comments on “Do brands really need a “social purpose” to do good?”

Do brands really need a “social purpose” to do good?

By Guy Corbet, Fourteen Forty 

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The researchers at professional services firm EY reveal four fifths (82%) of us believe a brand’s values must include a clear purpose. This purpose is critical in deciding whether or not we will buy from them.

0 comments on “Making the moral case for business”

Making the moral case for business

You’ve had this conversation before.

Maybe over supper with friends, your family or a colleague at work.

You’ll make the case for business and free enterprise more broadly. Companies support 82% of all employment in this country.  They provide the taxes that essential public services depend on, you’ll add.

0 comments on “Weak Links #2: brands, holocaust, art, apologies”

Weak Links #2: brands, holocaust, art, apologies

“Weak Links?”

In 1973 Stanford Professor Mark Granovetter’s “the strength of weak ties” argued that weak links, between people with different opinions, help new and unfamiliar ideas spread.

Strong ties bind friends and families. They encourage group think and build echo chambers. They deter people from thinking broadly, or seeing other perspectives. Strong ties lock you in.

0 comments on “Consistency is the key for brands to meet the test of time”

Consistency is the key for brands to meet the test of time

We talk to Zoe Fenn, director at Flamingo, the global insight and brand consultancy, about how brands need to adapt to stay ahead.  

Zoe FennQ: Zoe, there’s been a lot of talk around the death of the brand, do you think this holds water?

Zoe Fenn: Not at all.  Of course, some of the really big brands that have been around for a long time will fade.  So will many of the new ones.

It’s always been that way.  The brand graveyard always gets bigger.  But that’s different to the death of the brand.

0 comments on “The art of communication”

The art of communication

By Victoria Tate, director of Arterial

WARREN HOUSE HEADSHOTSArt appreciation is often dismissed as a leisure activity rather than something which has a wider value to society and commerce. It is an activity that ladies who lunch, debutantes and retired people get up to.  Art is seen as relaxing, something that goes hand in hand with travel, lunching and bucket-list museum visiting.  Art has been denied the status and role it could achieve in the sphere of non-leisure pursuits, in the world of work.