In 1973 Stanford Professor Mark Granovetter’s “the strength of weak ties” argued that weak links, between people with different opinions, help new and unfamiliar ideas spread.
Strong ties bind friends and families. They encourage group think and build echo chambers. They deter people from thinking broadly, or seeing other perspectives. Strong ties lock you in.
We talk to Zoe Fenn, director at Flamingo, the global insight and brand consultancy, about how brands need to adapt to stay ahead.
Q: Zoe, there’s been a lot of talk around the death of the brand, do you think this holds water?
Zoe Fenn: Not at all. Of course, some of the really big brands that have been around for a long time will fade. So will many of the new ones.
It’s always been that way. The brand graveyard always gets bigger. But that’s different to the death of the brand.
By Victoria Tate, director of Arterial
Art appreciation is often dismissed as a leisure activity rather than something which has a wider value to society and commerce. It is an activity that ladies who lunch, debutantes and retired people get up to. Art is seen as relaxing, something that goes hand in hand with travel, lunching and bucket-list museum visiting. Art has been denied the status and role it could achieve in the sphere of non-leisure pursuits, in the world of work.
In 1973 Stanford Professor Mark Granovetter’s “the strength of weak ties” argued that weak links, between people with different opinions help new and unfamiliar ideas spread.
By Funke Abimbola MBE, general counsel and head of financial compliance for Roche UK
Immigration was one of the thorniest issues of the EU referendum campaign. Highly political and emotionally charged, it is also dominating conversation as we negotiate our exit. And rightly so. Brexit, if mishandled, has the potential to severely damage both diversity and inclusion within the workforce. This would have a detrimental impact on UK PLC’s abilities to compete on the global stage.
By Joy Frascinella, head of PR at the Principles of Responsible Investment
Responsible investment has steadily moved from the periphery to the mainstream over the last decade. This is because an increasing number of companies and investors acknowledge that looking at environmental, social and governance (ESG) issues translates into myriad advantages, from improved staff performance to better returns.
By Patrick Spencer, Head of Work and Welfare Unit at the Centre for Social Justice
In his Budget, the chancellor Philip Hammond announced forecasts from the Office for Budget Responsibility (OBR) that the British economy will grow by 1.4 per cent in 2018, below previous forecasts of a 1.6 per cent expansion.
The reason? “Regrettably, our productivity performance continues to disappoint,” said Philip Hammond.
Capitalism is under threat and companies now face a more hostile environment in which to do business than at any time in the last 40 years.
A study by the Legatum Institute, a think tank, and Populus, the market research company, found that there is widespread support for Labour’s nationalisation agenda and much less support for free enterprise. For advocates of free enterprise, anyone who runs a business, and, as should be the case, is merely employed by private enterprise, the report makes sober reading.
The big bad wolf is the archetypal menacing predator. Preying on the weak and vulnerable, he has few, if any, redeeming features. For many, this is how they see big business. Recent research by the Legatum Institute showed that the British public holds an unfavourable view of ‘capitalism’ as a concept, viewing it as ‘greedy’, ‘selfish’ and ‘corrupt’. A vast majority, according to the research, would like to see many industries, and the big businesses within them, nationalised.