Six steps to prepare for the recovery

By Guy Corbet, Fourteen Forty

GCSurvival has been the name of the game, but it is not an end game.

For many firms, the main focus so far has been to batten down the hatches in the face of rising uncertainty.

It is time to start rebuilding.  Gradually, the economy will start to splutter back into life.  We will be at the foot of a tall mountain.

Recognising business heroes

By Gareth Streeter, Fourteen Forty

gareth-2Businesses – big and small – have played a leadership role in responding to the current crisis.  It’s time their contribution was recognised.

The coronavirus has forever changed the way we do business.  How many times have you read that in the last few weeks?

Weak Links #7: free speech, silence, corporate citizenship, diversity

“Weak Links?”

In 1973 Stanford Professor Mark Granovetter’s “the strength of weak ties” argued that weak links, between people with different opinions, help new and unfamiliar ideas spread.

Silence is golden in an age of sharing

By Amy Watt, founder, Megawatt Coaching 

headshot 2

As we settle into self-isolation, silence is likely to become a bigger part of our lives. A little understood virtue in communications, those who harness its power are often on the front foot in their careers and their counsel. 

Ever found yourself in a one-sided conversation about a project, with little chance to speak or ask a question?  If so, you’re not alone.  We comms people are often in overdrive, with many meetings, tasks and priorities.

Weak Links #4: democracy, harassment, old age, authenticity

“Weak Links?”

In 1973 Stanford Professor Mark Granovetter’s “the strength of weak ties” argued that weak links, between people with different opinions, help new and unfamiliar ideas spread.

The need for credible communicators

By James Boyd-Wallis, director, Fourteen Forty

Individual and group staff portraits at Fourteen Forty in Whitehall Gardens and in their offices at 8 Northumberland Avenue, 18th November 2017

Photography by Fergus Burnett

Accreditation required with all use - 'fergusburnett.com

In the age of post-truth and a lack of trust in business and the media, consumers and clients want companies and their leaders to be genuine or “authentic”.

Brands and CEOs that seem real are often better at building connections and engagement.  They see a benefit on the bottom line.

Boeing tried to win the wrong argument

This blog is based on a short quote which the Financial Times was kind enough to include in “Boeing criticised for not acting faster“.

Boeing appeared to be trying to win the wrong argument.

Having watched the dominoes fall around the world, as successive countries decided to ground the Boeing 737 Max, the US finally followed suit.  Two crashes months apart were enough.

Communications measurement should look forward, not back

Communications measurement should help inform future activity, not simply count what has happened in the past.

That was one of the conclusions from the Measurement Practice’s recent podcast that I took part in.