0 comments on “The need for credible communicators”

The need for credible communicators

By James Boyd-Wallis, director, Fourteen Forty

Individual and group staff portraits at Fourteen Forty in Whitehall Gardens and in their offices at 8 Northumberland Avenue, 18th November 2017

Photography by Fergus Burnett

Accreditation required with all use - 'fergusburnett.com

In the age of post-truth and a lack of trust in business and the media, consumers and clients want companies and their leaders to be genuine or “authentic”.

Brands and CEOs that seem real are often better at building connections and engagement.  They see a benefit on the bottom line.

0 comments on “Boeing tried to win the wrong argument”

Boeing tried to win the wrong argument

This blog is based on a short quote which the Financial Times was kind enough to include in “Boeing criticised for not acting faster“.

Boeing appeared to be trying to win the wrong argument.

Having watched the dominoes fall around the world, as successive countries decided to ground the Boeing 737 Max, the US finally followed suit.  Two crashes months apart were enough.