Ed Gyde, CEO, Audience Social Marketing unpicks one of the most effective, intriguing, and sometimes controversial areas of communications.
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Tag: Business impact
Weak Links #9: time to bounce back
How should business rebuild post Cover-19?
The first anniversary of Covid-19 in the UK is drawing close. Businesses have done what they can to survive and now must plan how to bounce back.
But how should firms communicate around these challenges? Is remote working here to stay? How should responsible firms behave?
Behaving your way to a more responsible corporate culture
By Sandra Macleod, Group CEO, Echo Research and Britain’s Most Admired Companies
COVID-19 forced itself on an unsuspecting world with tragic consequences. As global leaders in research on reputation and the drivers of behaviour, we sought to assess the pandemic’s impact on trust and reputation among business leaders and the general public.
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Is remote work the new normal?
By Sam Dumitriu, research director, The Entrepreneurs Network
Is remote work a temporary adaptation or will it become the ‘new normal’?
In a recent report, Dr Matt Clancy, an economist specialising in innovation at Iowa State University, argues convincingly that it will be the latter.
“It’s on all of us.” Three things responsible firms do
By Guy Corbet, Fourteen Forty
Worlds away, back in March, “it’s on all of us” is how the then-rookie chancellor, Rishi Sunak, set out the challenges ahead. “We want to look back on this time and remember how, in the face of a generation-defining moment, we undertook a collective national effort – and we stood together. It’s on all of us”.
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Weak Links #8: now for the recovery
Every recovery starts with a single step
Time to start rebuilding
Until now, many businesses have focused on survival in the face of the unknown. But the time has come to start rebuilding and looking to a better future.
Six steps to prepare for the recovery
By Guy Corbet, Fourteen Forty
Survival has been the name of the game, but it is not an end game.
For many firms, the main focus so far has been to batten down the hatches in the face of rising uncertainty.
It is time to start rebuilding. Gradually, the economy will start to splutter back into life. We will be at the foot of a tall mountain.
Recognising business heroes
By Gareth Streeter, Fourteen Forty
Businesses – big and small – have played a leadership role in responding to the current crisis. It’s time their contribution was recognised.
The coronavirus has forever changed the way we do business. How many times have you read that in the last few weeks?
Weak Links #7: free speech, silence, corporate citizenship, diversity
“Weak Links?”
In 1973 Stanford Professor Mark Granovetter’s “the strength of weak ties” argued that weak links, between people with different opinions, help new and unfamiliar ideas spread.
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Silence is golden in an age of sharing
By Amy Watt, founder, Megawatt Coaching
As we settle into self-isolation, silence is likely to become a bigger part of our lives. A little understood virtue in communications, those who harness its power are often on the front foot in their careers and their counsel.
Ever found yourself in a one-sided conversation about a project, with little chance to speak or ask a question? If so, you’re not alone. We comms people are often in overdrive, with many meetings, tasks and priorities.