For decades, search engines have been our gatekeepers to the online world. Today, social and AI matter more and more. Alex Pearmain, Co-Founder of OneFifty Consultancy, explores how this “third wave” of digital disruption is reshaping how brands are found, trusted and understood.
Read More “Third wave digital disruption, and what it means for communicators”
Not all businesses aspire to hyper-growth. But too many of those that do fail well before they achieve their potential. What might tip the scales in founders’ favour? Sam Knowles, Founder & Chief Data Storyteller at The Insight Agents, explores.
Read More “Start-ups both with and without scale-up ambitions”
Increasingly, marketing leaders are being called on to juggle complex change programmes with the ever-growing pressures of the day job. Here, Jos Cleare, who led UK marketing and communications for a leading global consultancy, looks at how to balance these competing task masters.
Agency board advisor Richard Medley outlines a roadmap for agencies (and their clients) to “do things differently” in 2025.
Read More “Communications 2025 and the new rule book (with fewer rules)”
Can businesses which increasingly rely on automation hope to make meaningful connections with their human customers? Strategic communications advisor Gavin Haycock explores.
There are few bets in business that offer the possibility of a hundredfold payoff. 1440’s Robin Grainger argues that the written word could be one of them.
The best campaigns don’t just make a media splash. They help shape people’s futures. 1440’s Guy Corbet outlines one of our most significant ones, working with small business platform Xero. It’s recently been shortlisted for several industry awards.
Read More “The power of a table-thumping public-interest campaign”
Annabel Dunstan MPRCA, Founder and CEO of Question & Retain, explores how the most powerful strategies come from asking the right questions.
In a competitive market, brands need to go beyond surface-level strategies to succeed. We’ve developed a distinctive approach to insights research built around asking “killer questions”—those that reveal deep truths and unlock actionable insights. By focusing on employees, clients, and external stakeholders, brands can drive growth, build stronger relationships, and create lasting change.
This year’s election campaign has seen plenty of mudslinging but little discussion of the issues that matter. Guy Corbet of Fourteen Forty looks at seven key points for business which we should have heard more about.
Ed Gyde, CEO, Audience Social Marketing unpicks one of the most effective, intriguing, and sometimes controversial areas of communications.
Read More “ALL CHANGE – harnessing the power of behaviour change theory”
