0 comments on “The Grenfell inquiry illustrates the need for an Apology Act”

The Grenfell inquiry illustrates the need for an Apology Act

Is it possible that Dany Cotton, the head of the London Fire Brigade, is so conceited and heartless that she really would do nothing differently if Grenfell played out again?

I don’t know, but I doubt it.  It’s hard to believe that anyone could willingly be so crass.

0 comments on “Boeing tried to win the wrong argument”

Boeing tried to win the wrong argument

This blog is based on a short quote which the Financial Times was kind enough to include in “Boeing criticised for not acting faster“.

Boeing appeared to be trying to win the wrong argument.

Having watched the dominoes fall around the world, as successive countries decided to ground the Boeing 737 Max, the US finally followed suit.  Two crashes months apart were enough.

0 comments on “Do brands really need a “social purpose” to do good?”

Do brands really need a “social purpose” to do good?

By Guy Corbet, Fourteen Forty 

fourteenfortypp-020.jpg

The researchers at professional services firm EY reveal four fifths (82%) of us believe a brand’s values must include a clear purpose. This purpose is critical in deciding whether or not we will buy from them.

0 comments on “Saying sorry can be a good business decision”

Saying sorry can be a good business decision

By Guy Corbet

A poorly handled first response makes a crisis even worse

Guy Corbet

The Apology Clause campaign has been set up to make it easier for businesses to behave with compassion when things go wrong, and to help victims have better recoveries. 

That is because too often, when it feels like a business should say sorry, it does not.  This may be to a customer who has been let down, or someone who might have had a right to expect better than they received.

0 comments on “Sorry needn’t be the hardest word to say”

Sorry needn’t be the hardest word to say

Together with a couple of others, I have recently launched a campaign called Apology Clause, which we have conceived, created and will run on a pro bono basis.

The campaign aims to make it easier for businesses to behave with compassion when things go wrong, and thus for victims to have better recoveries.