By Guy Corbet, Fourteen Forty
Received wisdom tells us that businesses should do enough to stay in business, naturally enough. It also tells us staying in business in itself is not enough. Businesses and brands should also show leadership, pursuing a social purpose, so says the received wisdom. It motivates workers and it mobilises customers.
That’s why it was so interesting to hear Kenyatte Nelson, Chief Membership & Customer Officer at the Co-op, at a recent conference. He said that “if I’m not clear about helping my customer meet their purpose, then there’s no purpose for being”.
Read More “What’s the purpose of marketing in 2024?”
Fourteen Forty consultant Gareth Streeter began blogging just to get a feel for how PRs interact with influencers. He ended up with 60,000 followers and a publishing contract. Here’s how it happened.
Read More “From PR experimenting to published author”
By Charles Fletcher, Founder and Managing Director of Navigate Politics
With a General Election a year or so away (give or take), the mortgage crisis, back-to-back strikes and rising immigration are all creating a serious headache for the Government.
However, whether they’re simply being too risk-averse, fear alienating voters or are biding their time, Labour give the impression that many pages of their internal policy strategy still read ‘intentionally blank’.
As the long campaign cranks into full gear, we’ve taken a look at the areas Labour will be hoping to capitalise on and build their own narrative as we approach the election…
Read More “Labour set for a juggling act as they as they eye up the keys to Downing Street”
By Suzy Christopher and Anna Parisi, Untapped
Many organisations have a formal EDI (equity, diversity and inclusion) policy in place, which demonstrates a clear intent that you don’t (and won’t) discriminate against people with lived experience of the nine Protected Characteristics named in the 2010 Equality Act.
However, a policy alone won’t add value to your business. Most organisations with only a policy fail in their EDI ambitions. Instead, everyone in your organisation needs to be living and breathing inclusion day in day out, which means communicating using inclusive language and accessible channels, as well as having equitable policies and processes in place.
Read More “To untap brand value, communicating inclusively and accessibly matters”
By Mark Lunn, founder, Caburn Communications
When I tell friends I’ve been working with a new lender for three years on market entry into the High Cost Short Term Credit market, they pull a face of disgust and say, “eeew, you’re helping a payday lender like Wonga… how do you live with yourself, they charge immoral amounts of interest”.
Read More “Who can you turn to when there is nowhere left to go?”
We were delighted when one of our campaigns recently won the CorpComms award for best use of content. Here our client, Ellen Bencard, outlines her take on what won it.
Read More “For true success in content marketing… think like a journalist”
Hunt has put everyone in the firing line ahead of the autumn statement. Now it’s a case of seeing which grave measures he is prepared to put into practice
Read More “Budget bingo: whose numbers will the Chancellor call?”
In his final prime minister’s questions, David Cameron famously observed that he had been the future once. Then he was out. Well, PM Sunak’s first cabinet shows that past performance is not necessarily an indication of future results.
His cabinet is characterised by recalls from the Cameron, May, Johnson and even Truss eras. A cabinet of all the talents, internal constituencies or conflicting factions…
Read More “Hey. We’re the future again.“
At 12.37 today, the worst-kept secret in British politics was revealed. Liz Truss is the new leader of the Conservative Party. Tomorrow, she will officially be appointed Prime Minister by the Queen. Her premiership begins in crisis and the honeymoon is already over.
Read More “The honeymoon is over for Liz Truss“
Was this week’s budget the work of a skilled Chancellor or a lucky one?
In truth, it was neither. As those more fluent in the machinations of party politics will recognise, it was the budget of a Chancellor who is desperate to be Prime Minister.
Read More “The autumn budget: three reasons for caution”