Admin, Author at Fourteen Forty Communications

How killer questions can lead to big changes

Posted by Adminon October 16, 2024November 22, 2024in BlogLeave a comment

Annabel Dunstan MPRCA, Founder and CEO of Question & Retain, explores how the most powerful strategies come from asking the right questions.

In a competitive market, brands need to go beyond surface-level strategies to succeed. We’ve developed a distinctive approach to insights research built around asking “killer questions”—those that reveal deep truths and unlock actionable insights. By focusing on employees, clients, and external stakeholders, brands can drive growth, build stronger relationships, and create lasting change.

GE24: seven discussions we could have had

Posted by Adminon July 2, 2024July 2, 2024in BlogLeave a comment

This year’s election campaign has seen plenty of mudslinging but little discussion of the issues that matter. Guy Corbet of Fourteen Forty looks at seven key points for business which we should have heard more about.

A new era: the changing face of the Commons

Posted by Adminon July 1, 2024July 1, 2024in BlogLeave a comment

This week the UK goes to the polls. The new Parliament is likely to be the youngest and most diverse ever. How could this change politics? Andrew Niblett and Tom Blake of Navigate Politics discuss.

When short-running podcasts make sense

Posted by Adminon March 1, 2024October 6, 2025in BlogLeave a comment

There’s more to podcasting than true crime and documentaries. Fourteen Forty colleague – and keen podcaster – Ellen Bencard discusses how short podcast series can support specific business goals including sales, employer branding, and training.

ALL CHANGE – harnessing the power of behaviour change theory

Posted by Adminon February 23, 2024February 23, 2024in BlogLeave a comment

Ed Gyde, CEO, Audience Social Marketing unpicks one of the most effective, intriguing, and sometimes controversial areas of communications.

From vague goals to clear objectives: the impact of active listening

Posted by Adminon January 15, 2024February 29, 2024in BlogLeave a comment

In a world where everyone’s shouting, it’s easy to underestimate the power of listening. Nutrition coach – and Fourteen Forty colleague – Sian Aherne outlines five active listening approaches to build trust and deliver better advice.

All change. More of the same

Posted by Adminon January 11, 2024January 11, 2024in BlogLeave a comment

We summarise our ten predictions for this General Election year.

What’s the purpose of marketing in 2024?

Posted by Adminon October 30, 2023October 30, 2023in BlogLeave a comment

By Guy Corbet, Fourteen Forty

Received wisdom tells us that businesses should do enough to stay in business, naturally enough. It also tells us staying in business in itself is not enough. Businesses and brands should also show leadership, pursuing a social purpose, so says the received wisdom. It motivates workers and it mobilises customers.

That’s why it was so interesting to hear Kenyatte Nelson, Chief Membership & Customer Officer at the Co-op, at a recent conference. He said that “if I’m not clear about helping my customer meet their purpose, then there’s no purpose for being”.

From PR experimenting to published author

Posted by Adminon July 31, 2023in BlogLeave a comment

Fourteen Forty consultant Gareth Streeter began blogging just to get a feel for how PRs interact with influencers. He ended up with 60,000 followers and a publishing contract. Here’s how it happened.

Labour set for a juggling act as they as they eye up the keys to Downing Street

Posted by Adminon July 28, 2023July 28, 2023in BlogLeave a comment

By Charles Fletcher, Founder and Managing Director of Navigate Politics

With a General Election a year or so away (give or take), the mortgage crisis, back-to-back strikes and rising immigration are all creating a serious headache for the Government.

However, whether they’re simply being too risk-averse, fear alienating voters or are biding their time, Labour give the impression that many pages of their internal policy strategy still read ‘intentionally blank’.

As the long campaign cranks into full gear, we’ve taken a look at the areas Labour will be hoping to capitalise on and build their own narrative as we approach the election…