Admin, Author at Fourteen Forty Communications

To untap brand value, communicating inclusively and accessibly matters

Posted by Adminon July 27, 2023July 31, 2023in BlogLeave a comment

By Suzy Christopher and Anna Parisi, Untapped

Many organisations have a formal EDI (equity, diversity and inclusion) policy in place, which demonstrates a clear intent that you don’t (and won’t) discriminate against people with lived experience of the nine Protected Characteristics named in the 2010 Equality Act.

However, a policy alone won’t add value to your business. Most organisations with only a policy fail in their EDI ambitions. Instead, everyone in your organisation needs to be living and breathing inclusion day in day out, which means communicating using inclusive language and accessible channels, as well as having equitable policies and processes in place.

Who can you turn to when there is nowhere left to go?

Posted by Adminon March 24, 2023March 24, 2023in BlogLeave a comment

By Mark Lunn, founder, Caburn Communications

When I tell friends I’ve been working with a new lender for three years on market entry into the High Cost Short Term Credit market, they pull a face of disgust and say, “eeew, you’re helping a payday lender like Wonga… how do you live with yourself, they charge immoral amounts of interest”.

For true success in content marketing… think like a journalist

Posted by Adminon February 14, 2023February 22, 2023in Blog, case studiesLeave a comment

We were delighted when one of our campaigns recently won the CorpComms award for best use of content. Here our client, Ellen Bencard, outlines her take on what won it.

Budget bingo: whose numbers will the Chancellor call?

Posted by Adminon November 16, 2022February 22, 2023in BlogLeave a comment

Hunt has put everyone in the firing line ahead of the autumn statement. Now it’s a case of seeing which grave measures he is prepared to put into practice

Hey. We’re the future again.

Posted by Adminon October 26, 2022October 27, 2022in BlogLeave a comment

In his final prime minister’s questions, David Cameron famously observed that he had been the future once. Then he was out. Well, PM Sunak’s first cabinet shows that past performance is not necessarily an indication of future results.

His cabinet is characterised by recalls from the Cameron, May, Johnson and even Truss eras. A cabinet of all the talents, internal constituencies or conflicting factions…

The honeymoon is over for Liz Truss

Posted by Adminon September 5, 2022in BlogLeave a comment

At 12.37 today, the worst-kept secret in British politics was revealed. Liz Truss is the new leader of the Conservative Party. Tomorrow, she will officially be appointed Prime Minister by the Queen. Her premiership begins in crisis and the honeymoon is already over.

The autumn budget: three reasons for caution

Posted by Adminon October 27, 2021December 6, 2021in BlogLeave a comment

Was this week’s budget the work of a skilled Chancellor or a lucky one?

In truth, it was neither. As those more fluent in the machinations of party politics will recognise, it was the budget of a Chancellor who is desperate to be Prime Minister.

Company cultures are running on fumes: should we return to the office?

Posted by Adminon April 10, 2021April 10, 2021in BlogLeave a comment

By Guy Corbet, Fourteen Forty

We’ve learned an awful lot about working from home. It has given many people the freedom to combine work with more family time. It has been the miracle that has kept the economy spluttering on through the lockdowns.

Many now don’t want to go back to the old normal drudgery of commuting to the office.

In the cold light of day, and in the long run, will that position really be possible to maintain? And are we seeing that company cultures are already running on fumes?

Five 2021 predictions to ignore (or at least take with a pinch of salt)

Posted by Adminon January 11, 2021February 22, 2021in BlogLeave a comment

By Gareth Streeter, Fourteen Forty

Writers of “2021 predictions” lists have indulged the temptation to be both dramatic and definitive. And they all follow one clear narrative. Covid will depart. It will leave behind it a world that is forever changed.

But does the available evidence bear this out? Or have some of our would-be futurologists over-egged the pudding?

What business wants to see from the new business secretary

Posted by Adminon January 8, 2021February 22, 2021in BlogLeave a comment

By James Boyd-Wallis, Fourteen Forty

New business secretary Kwasi Kwarteng MP is on paper one of the most pro-free enterprise ministers to run the Department for Business, Energy and Industrial Strategy (BEIS) in years.