Does using AI for creative work lead mean a trade-off for quality and impact? 1440’s Guy Corbet explores.
Author: Admin
Work in communications. Interests broader. On social media floundering in a sea of show offs. Views my own, etc
The power of breaking lines
One reality in media, as with politics in our post-digital age, is how quickly stories become atomised. This impacts brand equity too, as strategic communications advisor Gavin Haycock explains.
Managing the exceptional in the day-to-day
Increasingly, marketing leaders are being called on to juggle complex change programmes with the ever-growing pressures of the day job. Here, Jos Cleare, who led UK marketing and communications for a leading global consultancy, looks at how to balance these competing task masters.
Communications 2025 and the new rule book (with fewer rules)
Agency board advisor Richard Medley outlines a roadmap for agencies (and their clients) to “do things differently” in 2025.
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Your brand: more than a feeling
Can businesses which increasingly rely on automation hope to make meaningful connections with their human customers? Strategic communications advisor Gavin Haycock explores.
Why executive social media is too important to be left to the professionals
Leaders’ own LinkedIn profiles are more powerful marketing channels than their owners may believe, argues 1440’s Ellen Bencard. Making them work better needs a deft hand and the right approach.
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Taller bell curves: why AI isn’t the quick answer to good writing
1440’s Guy Corbet explains how generative AI has sparked an “arms race of average” in marketing.
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The power of a table-thumping public-interest campaign
The best campaigns don’t just make a media splash. They help shape people’s futures. 1440’s Guy Corbet outlines one of our most significant ones, working with small business platform Xero. It’s recently been shortlisted for several industry awards.
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How killer questions can lead to big changes
Annabel Dunstan MPRCA, Founder and CEO of Question & Retain, explores how the most powerful strategies come from asking the right questions.
In a competitive market, brands need to go beyond surface-level strategies to succeed. We’ve developed a distinctive approach to insights research built around asking “killer questions”—those that reveal deep truths and unlock actionable insights. By focusing on employees, clients, and external stakeholders, brands can drive growth, build stronger relationships, and create lasting change.
GE24: seven discussions we could have had
This year’s election campaign has seen plenty of mudslinging but little discussion of the issues that matter. Guy Corbet of Fourteen Forty looks at seven key points for business which we should have heard more about.