Is the content bubble about to burst?

By Diane Banks, CEO of literary, broadcast and speaking agency Northbank Talent Management

Diane BanksMany of us have read about the $17bn which, pre-C19, Netflix had allocated to spend on content this year, projected to rise to $26bn by 2028 (source: Variety).

They were not alone.  Disney allocated $2.5bn to launch Disney.  Apple $6 billion for Apple TV+ in its first year.  AT&T more than $2bn for its forthcoming streaming service, HBO Max.  Comcast’s NBCUniversal set aside $2 billion to fund the first two years of its new streaming service, Peacock.