We’ve been using computers wrongly all this time, says 1440’s Guy Corbet.
Category: Uncategorized
The power of breaking lines
One reality in media, as with politics in our post-digital age, is how quickly stories become atomised. This impacts brand equity too, as strategic communications advisor Gavin Haycock explains.
Changemakers: poetry and AI, chip wars, artificial wombs, Ig Nobels
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The even more Spending Review
Today the Chancellor Rishi Sunak delivered the Government’s Spending Review, to allocate spending across departments and projects.
Usually a spending review covers five years. Today’s covered just next year, a sign of the C19 disruption to the government’s plans and finances.
Is the content bubble about to burst?
By Diane Banks, CEO of literary, broadcast and speaking agency Northbank Talent Management
Many of us have read about the $17bn which, pre-C19, Netflix had allocated to spend on content this year, projected to rise to $26bn by 2028 (source: Variety).
They were not alone. Disney allocated $2.5bn to launch Disney. Apple $6 billion for Apple TV+ in its first year. AT&T more than $2bn for its forthcoming streaming service, HBO Max. Comcast’s NBCUniversal set aside $2 billion to fund the first two years of its new streaming service, Peacock.