Six steps to prepare for the recovery

By Guy Corbet, Fourteen Forty

GCSurvival has been the name of the game, but it is not an end game.

For many firms, the main focus so far has been to batten down the hatches in the face of rising uncertainty.

It is time to start rebuilding.  Gradually, the economy will start to splutter back into life.  We will be at the foot of a tall mountain.

Is the content bubble about to burst?

By Diane Banks, CEO of literary, broadcast and speaking agency Northbank Talent Management

Diane BanksMany of us have read about the $17bn which, pre-C19, Netflix had allocated to spend on content this year, projected to rise to $26bn by 2028 (source: Variety).

They were not alone.  Disney allocated $2.5bn to launch Disney.  Apple $6 billion for Apple TV+ in its first year.  AT&T more than $2bn for its forthcoming streaming service, HBO Max.  Comcast’s NBCUniversal set aside $2 billion to fund the first two years of its new streaming service, Peacock.

Weak Links #7: free speech, silence, corporate citizenship, diversity

“Weak Links?”

In 1973 Stanford Professor Mark Granovetter’s “the strength of weak ties” argued that weak links, between people with different opinions, help new and unfamiliar ideas spread.

Silence is golden in an age of sharing

By Amy Watt, founder, Megawatt Coaching 

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As we settle into self-isolation, silence is likely to become a bigger part of our lives. A little understood virtue in communications, those who harness its power are often on the front foot in their careers and their counsel. 

Ever found yourself in a one-sided conversation about a project, with little chance to speak or ask a question?  If so, you’re not alone.  We comms people are often in overdrive, with many meetings, tasks and priorities.

Weak Links #5: digital campaigning, immigration, neoliberalism, business indices

“Weak Links?”

In 1973 Stanford Professor Mark Granovetter’s “the strength of weak ties” argued that weak links, between people with different opinions, help new and unfamiliar ideas spread.

Fact over fiction: digital campaigning in a post Cambridge Analytica world

By Alex Pearmain, co-founder, One Fifty Consultancy

Alex-small-and-cropped“Covfefe”. Even typos can structure a news cycle, when you’re a tweeting president. Such is the impact of digital tools on our political discourse, strategy and tactics, that the 2019 general election looks set to be the first principally digitally driven UK campaign.

This is against a backdrop of allegations of foreign interference, illegality and general mania about anything involving the word ‘data’. But how did we get here, and what can it point to about how we shape a better political future?

Weak Links #4: democracy, harassment, old age, authenticity

“Weak Links?”

In 1973 Stanford Professor Mark Granovetter’s “the strength of weak ties” argued that weak links, between people with different opinions, help new and unfamiliar ideas spread.

Fourteen Forty to promote Xero to industry and stakeholder groups

Xero, the online platform for small businesses and their advisors, has appointed Fourteen Forty as its new stakeholder relations consultancy in the UK.

The agency will work alongside Xero’s media relations agency, The Academy, to help build relationships with a wider group of critical audiences. These include professional intermediaries and potential commercial partners, representative bodies, policy makers and government.