0 comments on “Weak Links #5: digital campaigning, immigration, neoliberalism, business indices”

Weak Links #5: digital campaigning, immigration, neoliberalism, business indices

“Weak Links?”

In 1973 Stanford Professor Mark Granovetter’s “the strength of weak ties” argued that weak links, between people with different opinions, help new and unfamiliar ideas spread.

0 comments on “Fact over fiction: digital campaigning in a post Cambridge Analytica world”

Fact over fiction: digital campaigning in a post Cambridge Analytica world

By Alex Pearmain, co-founder, One Fifty Consultancy

Alex-small-and-cropped“Covfefe”. Even typos can structure a news cycle, when you’re a tweeting president. Such is the impact of digital tools on our political discourse, strategy and tactics, that the 2019 general election looks set to be the first principally digitally driven UK campaign.

This is against a backdrop of allegations of foreign interference, illegality and general mania about anything involving the word ‘data’. But how did we get here, and what can it point to about how we shape a better political future?

0 comments on “Fourteen Forty to promote Xero to industry and stakeholder groups”

Fourteen Forty to promote Xero to industry and stakeholder groups

Xero, the online platform for small businesses and their advisors, has appointed Fourteen Forty as its new stakeholder relations consultancy in the UK.

The agency will work alongside Xero’s media relations agency, The Academy, to help build relationships with a wider group of critical audiences. These include professional intermediaries and potential commercial partners, representative bodies, policy makers and government.

0 comments on “Investors are waking up to the risks posed by antibiotic resistance”

Investors are waking up to the risks posed by antibiotic resistance

By Joy Frascinella, head of PR, the Principles for Responsible Investment (PRI)

Joy FrascinellaAntibiotic resistance, caused by the overuse and misuse of antibiotics, is a very real and growing threat to human health worldwideIt is estimated to claim approximately 100,000 lives in the US and Europe every year. The numbers are much higher in developing countries.

0 comments on “Weak Links #2: brands, holocaust, art, apologies”

Weak Links #2: brands, holocaust, art, apologies

“Weak Links?”

In 1973 Stanford Professor Mark Granovetter’s “the strength of weak ties” argued that weak links, between people with different opinions, help new and unfamiliar ideas spread.

Strong ties bind friends and families. They encourage group think and build echo chambers. They deter people from thinking broadly, or seeing other perspectives. Strong ties lock you in.

0 comments on “Consistency is the key for brands to meet the test of time”

Consistency is the key for brands to meet the test of time

We talk to Zoe Fenn, director at Flamingo, the global insight and brand consultancy, about how brands need to adapt to stay ahead.  

Zoe FennQ: Zoe, there’s been a lot of talk around the death of the brand, do you think this holds water?

Zoe Fenn: Not at all.  Of course, some of the really big brands that have been around for a long time will fade.  So will many of the new ones.

It’s always been that way.  The brand graveyard always gets bigger.  But that’s different to the death of the brand.

1 comment on “New technologies will redefine workplace models”

New technologies will redefine workplace models

By Joy Frascinella, head of PR at the Principles of Responsible Investment

Joy Frascinella.jpgResponsible investment has steadily moved from the periphery to the mainstream over the last decade.  This is because an increasing number of companies and investors acknowledge that looking at environmental, social and governance (ESG) issues translates into myriad advantages, from improved staff performance to better returns.