The rise of AI is less a search challenge than a communications challenge, says 1440’s Guy Corbet.
Tag: Technology
Are smear campaigns on the brink of industrial revolution?
AI tools like Google Gemini Omni are making it faster, cheaper and easier to create convincing fake content, and launch smear campaigns, at scale. The organisations most likely to withstand such reputational attacks will be those with enough credibility that people instinctively believe them when they say: “that’s not who we are”. 1440’s Robin Grainger discusses.
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Does AI spell the end of keywords for searchers and the searched?
As AI search eats into conventional search engine traffic, the tyranny of keywords could be at an end, writes 1440’s Robin Grainger. That can only be a good thing.
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Start-ups both with and without scale-up ambitions
Not all businesses aspire to hyper-growth. But too many of those that do fail well before they achieve their potential. What might tip the scales in founders’ favour? Sam Knowles, Founder & Chief Data Storyteller at The Insight Agents, explores.
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Your brand: more than a feeling
Can businesses which increasingly rely on automation hope to make meaningful connections with their human customers? Strategic communications advisor Gavin Haycock explores.
Taller bell curves: why AI isn’t the quick answer to good writing
1440’s Guy Corbet explains how generative AI has sparked an “arms race of average” in marketing.
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GE24: seven discussions we could have had
This year’s election campaign has seen plenty of mudslinging but little discussion of the issues that matter. Guy Corbet of Fourteen Forty looks at seven key points for business which we should have heard more about.
Changemakers: poetry and AI, chip wars, artificial wombs, Ig Nobels
Our Changemakers newsletter is a bimonthly roundup of who is driving change in their markets, for their customers, and beyond. If you’d like to receive it in your inbox each month, please click the “subscribe” button opposite.
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Rubbish in, rubbish out: AI’s no silver bullet for brand differentiation
It’s hard not to be impressed by generative language models like ChatGPT, when you use them for the first time. Feed it the broadest of prompts, and in seconds you’re rewarded with hundreds of words of eloquent, grammatically sound, if slightly insipid, copy. On the face of things, ChatGPT and its ilk look genuinely disruptive for marketing.
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For true success in content marketing… think like a journalist
We were delighted when one of our campaigns recently won the CorpComms award for best use of content. Here our client, Ellen Bencard, outlines her take on what won it.
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