We talk to Zoe Fenn, director at Flamingo, the global insight and brand consultancy, about how brands need to adapt to stay ahead.
Q: Zoe, there’s been a lot of talk around the death of the brand, do you think this holds water?
Zoe Fenn: Not at all. Of course, some of the really big brands that have been around for a long time will fade. So will many of the new ones.
It’s always been that way. The brand graveyard always gets bigger. But that’s different to the death of the brand.
Read More “Consistency is the key for brands to meet the test of time”
Responsible investment has steadily moved from the periphery to the mainstream over the last decade. This is because an increasing number of companies and investors acknowledge that looking at environmental, social and governance (ESG) issues translates into myriad advantages, from improved staff performance to better returns.
In his Budget, the chancellor Philip Hammond announced forecasts from the Office for Budget Responsibility (OBR) that the British economy will grow by 1.4 per cent in 2018, below previous forecasts of a 1.6 per cent expansion.
