Millions of young people in England vape regularly. How can public health bodies and other organisations encourage them to act differently? Ed Gyde, CEO of Audience Social Marketing, discusses.
Read More “Behaviour change: why finger-wagging doesn’t work with youth vaping”
Does using AI for creative work lead mean a trade-off for quality and impact? 1440’s Guy Corbet explores.
One reality in media, as with politics in our post-digital age, is how quickly stories become atomised. This impacts brand equity too, as strategic communications advisor Gavin Haycock explains.
Agency board advisor Richard Medley outlines a roadmap for agencies (and their clients) to “do things differently” in 2025.
Read More “Communications 2025 and the new rule book (with fewer rules)”
Leaders’ own LinkedIn profiles are more powerful marketing channels than their owners may believe, argues 1440’s Ellen Bencard. Making them work better needs a deft hand and the right approach.
Read More “Why executive social media is too important to be left to the professionals”
Annabel Dunstan MPRCA, Founder and CEO of Question & Retain, explores how the most powerful strategies come from asking the right questions.
In a competitive market, brands need to go beyond surface-level strategies to succeed. We’ve developed a distinctive approach to insights research built around asking “killer questions”—those that reveal deep truths and unlock actionable insights. By focusing on employees, clients, and external stakeholders, brands can drive growth, build stronger relationships, and create lasting change.
