AI tools like Google Gemini Omni are making it faster, cheaper and easier to create convincing fake content, and launch smear campaigns, at scale. The organisations most likely to withstand such reputational attacks will be those with enough credibility that people instinctively believe them when they say: “that’s not who we are”. 1440’s Robin Grainger discusses.
Read More “Are smear campaigns on the brink of industrial revolution?”
When crises break, the urge to “kill the story” or minimise any hint of wrongdoing, can still end up doing organisations harm in the longer term. Better crisis and issues planning in times of calm can help, as 1440’s Guy Corbet explains.
Does using AI for creative work lead mean a trade-off for quality and impact? 1440’s Guy Corbet explores.
Agency board advisor Richard Medley outlines a roadmap for agencies (and their clients) to “do things differently” in 2025.
Read More “Communications 2025 and the new rule book (with fewer rules)”
The best campaigns don’t just make a media splash. They help shape people’s futures. 1440’s Guy Corbet outlines one of our most significant ones, working with small business platform Xero. It’s recently been shortlisted for several industry awards.
Read More “The power of a table-thumping public-interest campaign”
