Communicators and business leaders need to make sure their audiences see the whole picture of the story they are telling. Only addressing the areas that get the most attention can mean reputations are narrowed, as 1440’s Guy Corbet explains.
Tag: Reputation
Are smear campaigns on the brink of industrial revolution?
AI tools like Google Gemini Omni are making it faster, cheaper and easier to create convincing fake content, and launch smear campaigns, at scale. The organisations most likely to withstand such reputational attacks will be those with enough credibility that people instinctively believe them when they say: “that’s not who we are”. 1440’s Robin Grainger discusses.
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In a crisis, people don’t think straight
When crises break, the urge to “kill the story” or minimise any hint of wrongdoing, can still end up doing organisations harm in the longer term. Better crisis and issues planning in times of calm can help, as 1440’s Guy Corbet explains.
When is good enough good enough?
Does using AI for creative work lead mean a trade-off for quality and impact? 1440’s Guy Corbet explores.
Communications 2025 and the new rule book (with fewer rules)
Agency board advisor Richard Medley outlines a roadmap for agencies (and their clients) to “do things differently” in 2025.
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The power of a table-thumping public-interest campaign
The best campaigns don’t just make a media splash. They help shape people’s futures. 1440’s Guy Corbet outlines one of our most significant ones, working with small business platform Xero. It’s recently been shortlisted for several industry awards.
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