I love working on complex challenges, helping plan the creative strategies that will work for a range of stakeholders, often with different needs.
With more than 30 years in the communications industry, I’ve launched companies and products, advised senior executives, handled major crises and shaped, built and protected brands and reputations.
I like to work with ambitious people and organisations, whether innovators or entrepreneurs, big brands, government or industry bodies, from bold start-ups to the FTSE-100.
My own business experience includes launching, managing and marketing some of the leading agencies of our time.
I built the corporate affairs team at the digitally-led communications agency Brands2Life. Before that I helped create the Fishburn Hedges Group and as marketing director helped blend the offer across corporate and consumer PR, public affairs, internal communications, digital and social and design.
Earlier still, I set up and ran the Fishburn Hedges Group’s consumer brand agency Seventy Seven PR.
This enables me to see communications problems from the business perspective, and combine that with the hands-on experience of knowing what works and what doesn’t.