The rise of AI is less a search challenge than a communications challenge, says 1440’s Guy Corbet.
Tag: Content
Third wave digital disruption, and what it means for communicators
For decades, search engines have been our gatekeepers to the online world. Today, social and AI matter more and more. Alex Pearmain, Co-Founder of OneFifty Consultancy, explores how this “third wave” of digital disruption is reshaping how brands are found, trusted and understood.
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Does AI spell the end of keywords for searchers and the searched?
As AI search eats into conventional search engine traffic, the tyranny of keywords could be at an end, writes 1440’s Robin Grainger. That can only be a good thing.
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Time to adjust your set? How multichannel marketing could be working against your brand
Chasing perfect performance for each channel can pull marketing and communications in different directions. Shifting opinions depends on joining the dots and keeping the narrative steady, while letting each channel shine. 1440’s Robin Grainger discusses.
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When is good enough good enough?
Does using AI for creative work lead mean a trade-off for quality and impact? 1440’s Guy Corbet explores.
Managing the exceptional in the day-to-day
Increasingly, marketing leaders are being called on to juggle complex change programmes with the ever-growing pressures of the day job. Here, Jos Cleare, who led UK marketing and communications for a leading global consultancy, looks at how to balance these competing task masters.
Communications 2025 and the new rule book (with fewer rules)
Agency board advisor Richard Medley outlines a roadmap for agencies (and their clients) to “do things differently” in 2025.
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Why executive social media is too important to be left to the professionals
Leaders’ own LinkedIn profiles are more powerful marketing channels than their owners may believe, argues 1440’s Ellen Bencard. Making them work better needs a deft hand and the right approach.
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My troubled relationship with the “C” word
There are few bets in business that offer the possibility of a hundredfold payoff. 1440’s Robin Grainger argues that the written word could be one of them.
Taller bell curves: why AI isn’t the quick answer to good writing
1440’s Guy Corbet explains how generative AI has sparked an “arms race of average” in marketing.
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