It’s a more serious question than it appears. For most businesses, a strong brand and great offer will only get you so far. Ultimately, people buy other people.
That makes senior executives and subject-matter experts a powerful marketing channel.
Read More “Could your business leaders and experts be the most compelling marketers?”
The past year has seen us work on – and be recognised for – some terrific campaigns. Here are just a few of them. Our thanks, as always, go to our clients, for their trust and support, and our 1440 colleagues, who make everything happen.
Three short reads to inform, refresh, and reinvigorate, from our Weak Links newsletter.
Read More “Weak Links: Autumn’s political landscape. Inclusive comms. How to get a book deal”
Fourteen Forty consultant Gareth Streeter began blogging just to get a feel for how PRs interact with influencers. He ended up with 60,000 followers and a publishing contract. Here’s how it happened.
It’s hard not to be impressed by generative language models like ChatGPT, when you use them for the first time. Feed it the broadest of prompts, and in seconds you’re rewarded with hundreds of words of eloquent, grammatically sound, if slightly insipid, copy. On the face of things, ChatGPT and its ilk look genuinely disruptive for marketing.
Read More “Rubbish in, rubbish out: AI’s no silver bullet for brand differentiation”
We were delighted when one of our campaigns recently won the CorpComms award for best use of content. Here our client, Ellen Bencard, outlines her take on what won it.
Read More “For true success in content marketing… think like a journalist”
