Fourteen Forty consultant Gareth Streeter began blogging just to get a feel for how PRs interact with influencers. He ended up with 60,000 followers and a publishing contract. Here’s how it happened.
Tag: Content
Rubbish in, rubbish out: AI’s no silver bullet for brand differentiation
It’s hard not to be impressed by generative language models like ChatGPT, when you use them for the first time. Feed it the broadest of prompts, and in seconds you’re rewarded with hundreds of words of eloquent, grammatically sound, if slightly insipid, copy. On the face of things, ChatGPT and its ilk look genuinely disruptive for marketing.
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For true success in content marketing… think like a journalist
We were delighted when one of our campaigns recently won the CorpComms award for best use of content. Here our client, Ellen Bencard, outlines her take on what won it.
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