Taking the reins as a newly-appointed CMO is a daunting challenge. They have a mandate to drive change, but often a fairly narrow window – 100 days or so – in which to make an impact. In the meantime, the day-to-day marketing engine must keep running.
Tag: Content
Could your business leaders and experts be the most compelling marketers?
It’s a more serious question than it appears. For most businesses, a strong brand and great offer will only get you so far. Ultimately, people buy other people.
That makes senior executives and subject-matter experts a powerful marketing channel.
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When short-running podcasts make sense
There’s more to podcasting than true crime and documentaries. Fourteen Forty colleague – and keen podcaster – Ellen Bencard discusses how short podcast series can support specific business goals including sales, employer branding, and training.
Rounding off a momentous 2023
The past year has seen us work on – and be recognised for – some terrific campaigns. Here are just a few of them. Our thanks, as always, go to our clients, for their trust and support, and our 1440 colleagues, who make everything happen.
Weak Links: Autumn’s political landscape. Inclusive comms. How to get a book deal
Three short reads to inform, refresh, and reinvigorate, from our Weak Links newsletter.
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From PR experimenting to published author
Fourteen Forty consultant Gareth Streeter began blogging just to get a feel for how PRs interact with influencers. He ended up with 60,000 followers and a publishing contract. Here’s how it happened.
Rubbish in, rubbish out: AI’s no silver bullet for brand differentiation
It’s hard not to be impressed by generative language models like ChatGPT, when you use them for the first time. Feed it the broadest of prompts, and in seconds you’re rewarded with hundreds of words of eloquent, grammatically sound, if slightly insipid, copy. On the face of things, ChatGPT and its ilk look genuinely disruptive for marketing.
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For true success in content marketing… think like a journalist
We were delighted when one of our campaigns recently won the CorpComms award for best use of content. Here our client, Ellen Bencard, outlines her take on what won it.
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