Taking the reins as a newly-appointed CMO is a daunting challenge. They have a mandate to drive change, but often a fairly narrow window – 100 days or so – in which to make an impact. In the meantime, the day-to-day marketing engine must keep running.
The job demands continuity and innovation, strategy, and execution – all at the same time.
It’s not for nothing that many CMOs liken starting a new role to “rebuilding the plane while it’s in flight.”
Having the bandwidth to reflect and plan is perhaps the CMO’s most prized commodity. But it’s hard to manage when the inbox is jammed with approval requests, meetings, data requests, and so on.
Where can that bandwidth come from? A lot of the time what CMOs value most is some intelligent expertise they can tap into, so enabling them to move more quickly.
At Fourteen Forty, we’ve developed a service with CMOs specifically in mind. We call it “talent on demand”.
Talent on demand is all about deploying experience and skill where it matters most. This could be as a sounding board, as overspill capacity for the marketing team, or as a creative ratchet to work ideas into campaigns quickly – ready for deployment at any stage in the funnel.
Our depth of experience means we have a shorter learning curve, and no false starts. We often act as an extension of the marketing team, fitting around and adding to their capabilities.
You won’t find us complaining about a poor brief or waiting for things to happen. Our starting point are the business objectives, and our goal is the bottom line.
Find out more about how we support both fractional and full-time CMOs or contact us if you’d like to discuss further.