The biggest communications failures are often thinking failures. Rather than saying more, organisations should focus instead on ensuring they’re properly understood. 1440’s Guy Corbet discusses.
Read More “Why better thinking matters more than saying more”
In the age of AI, there’s no substitute for keeping real people at the centre of campaign insight. Ed Gyde, CEO of Audience Social Marketing discusses.
The rise of AI is less a search challenge than a communications challenge, says 1440’s Guy Corbet.
Communicators and business leaders need to make sure their audiences see the whole picture of the story they are telling. Only addressing the areas that get the most attention can mean reputations are narrowed, as 1440’s Guy Corbet explains.
Lisa Story is a senior brand, reputation and communications strategist with over 25 years’ experience at the top of the industry. Here she argues that the marketing industry’s obsession with “bravery” is often a symptom of weak strategic foundations. Truly bold creative work depends less on courage than on rigour, judgement and organisational confidence.
AI tools like Google Gemini Omni are making it faster, cheaper and easier to create convincing fake content, and launch smear campaigns, at scale. The organisations most likely to withstand such reputational attacks will be those with enough credibility that people instinctively believe them when they say: “that’s not who we are”. 1440’s Robin Grainger discusses.
Read More “Are smear campaigns on the brink of industrial revolution?”
For decades, search engines have been our gatekeepers to the online world. Today, social and AI matter more and more. Alex Pearmain, Co-Founder of OneFifty Consultancy, explores how this “third wave” of digital disruption is reshaping how brands are found, trusted and understood.
Read More “Third wave digital disruption, and what it means for communicators”
As AI search eats into conventional search engine traffic, the tyranny of keywords could be at an end, writes 1440’s Robin Grainger. That can only be a good thing.
Read More “Does AI spell the end of keywords for searchers and the searched? “
When crises break, the urge to “kill the story” or minimise any hint of wrongdoing, can still end up doing organisations harm in the longer term. Better crisis and issues planning in times of calm can help, as 1440’s Guy Corbet explains.
Chasing perfect performance for each channel can pull marketing and communications in different directions. Shifting opinions depends on joining the dots and keeping the narrative steady, while letting each channel shine. 1440’s Robin Grainger discusses.
Read More “Time to adjust your set? How multichannel marketing could be working against your brand”
