To untap brand value, communicating inclusively and accessibly matters

By Suzy Christopher and Anna Parisi, Untapped

Many organisations have a formal EDI (equity, diversity and inclusion) policy in place, which demonstrates a clear intent that you don’t (and won’t) discriminate against people with lived experience of the nine Protected Characteristics named in the 2010 Equality Act.

However, a policy alone won’t add value to your business. Most organisations with only a policy fail in their EDI ambitions. Instead, everyone in your organisation needs to be living and breathing inclusion day in day out, which means communicating using inclusive language and accessible channels, as well as having equitable policies and processes in place.

Rubbish in, rubbish out: AI’s no silver bullet for brand differentiation

It’s hard not to be impressed by generative language models like ChatGPT, when you use them for the first time.  Feed it the broadest of prompts, and in seconds you’re rewarded with hundreds of words of eloquent, grammatically sound, if slightly insipid, copy.  On the face of things, ChatGPT and its ilk look genuinely disruptive for marketing.

Who can you turn to when there is nowhere left to go?

By Mark Lunn, founder, Caburn Communications

When I tell friends I’ve been working with a new lender for three years on market entry into the High Cost Short Term Credit market, they pull a face of disgust and say, “eeew, you’re helping a payday lender like Wonga… how do you live with yourself, they charge immoral amounts of interest”.