It’s a more serious question than it appears. For most businesses, a strong brand and great offer will only get you so far. Ultimately, people buy other people.
That makes senior executives and subject-matter experts a powerful marketing channel.
Read More “Could your business leaders and experts be the most compelling marketers?”
There’s more to podcasting than true crime and documentaries. Fourteen Forty colleague – and keen podcaster – Ellen Bencard discusses how short podcast series can support specific business goals including sales, employer branding, and training.
Ed Gyde, CEO, Audience Social Marketing unpicks one of the most effective, intriguing, and sometimes controversial areas of communications.
Read More “ALL CHANGE – harnessing the power of behaviour change theory”
In a world where everyone’s shouting, it’s easy to underestimate the power of listening. Nutrition coach – and Fourteen Forty colleague – Sian Aherne outlines five active listening approaches to build trust and deliver better advice.
Read More “From vague goals to clear objectives: the impact of active listening”
The past year has seen us work on – and be recognised for – some terrific campaigns. Here are just a few of them. Our thanks, as always, go to our clients, for their trust and support, and our 1440 colleagues, who make everything happen.
By Guy Corbet, Fourteen Forty
Received wisdom tells us that businesses should do enough to stay in business, naturally enough. It also tells us staying in business in itself is not enough. Businesses and brands should also show leadership, pursuing a social purpose, so says the received wisdom. It motivates workers and it mobilises customers.
That’s why it was so interesting to hear Kenyatte Nelson, Chief Membership & Customer Officer at the Co-op, at a recent conference. He said that “if I’m not clear about helping my customer meet their purpose, then there’s no purpose for being”.
Three short reads to inform, refresh, and reinvigorate, from our Weak Links newsletter.
Read More “Weak Links: Autumn’s political landscape. Inclusive comms. How to get a book deal”
Fourteen Forty consultant Gareth Streeter began blogging just to get a feel for how PRs interact with influencers. He ended up with 60,000 followers and a publishing contract. Here’s how it happened.
By Suzy Christopher and Anna Parisi, Untapped
Many organisations have a formal EDI (equity, diversity and inclusion) policy in place, which demonstrates a clear intent that you don’t (and won’t) discriminate against people with lived experience of the nine Protected Characteristics named in the 2010 Equality Act.
However, a policy alone won’t add value to your business. Most organisations with only a policy fail in their EDI ambitions. Instead, everyone in your organisation needs to be living and breathing inclusion day in day out, which means communicating using inclusive language and accessible channels, as well as having equitable policies and processes in place.
Read More “To untap brand value, communicating inclusively and accessibly matters”
It’s hard not to be impressed by generative language models like ChatGPT, when you use them for the first time. Feed it the broadest of prompts, and in seconds you’re rewarded with hundreds of words of eloquent, grammatically sound, if slightly insipid, copy. On the face of things, ChatGPT and its ilk look genuinely disruptive for marketing.
Read More “Rubbish in, rubbish out: AI’s no silver bullet for brand differentiation”
