It’s hard not to be impressed by generative language models like ChatGPT, when you use them for the first time. Feed it the broadest of prompts, and in seconds you’re rewarded with hundreds of words of eloquent, grammatically sound, if slightly insipid, copy. On the face of things, ChatGPT and its ilk look genuinely disruptive for marketing.
Read More “Rubbish in, rubbish out: AI’s no silver bullet for brand differentiation”
By Mark Lunn, founder, Caburn Communications
When I tell friends I’ve been working with a new lender for three years on market entry into the High Cost Short Term Credit market, they pull a face of disgust and say, “eeew, you’re helping a payday lender like Wonga… how do you live with yourself, they charge immoral amounts of interest”.
Read More “Who can you turn to when there is nowhere left to go?”
We were delighted when one of our campaigns recently won the CorpComms award for best use of content. Here our client, Ellen Bencard, outlines her take on what won it.
Read More “For true success in content marketing… think like a journalist”
Hunt has put everyone in the firing line ahead of the autumn statement. Now it’s a case of seeing which grave measures he is prepared to put into practice
Read More “Budget bingo: whose numbers will the Chancellor call?”
At last, Elon Musk has acquired Twitter, beating a deadline imposed by a Delaware judge by just a few hours. The “Chief Twit” joins his contemporary Jeff Bezos in the pantheon of 21st century media barons.
Now the deal is done, there’s considerable pressure to right the ship.
Read More “With Twitter under Elon Musk’s control, social media just got interesting again”
In his final prime minister’s questions, David Cameron famously observed that he had been the future once. Then he was out. Well, PM Sunak’s first cabinet shows that past performance is not necessarily an indication of future results.
His cabinet is characterised by recalls from the Cameron, May, Johnson and even Truss eras. A cabinet of all the talents, internal constituencies or conflicting factions…
Read More “Hey. We’re the future again.“
At 12.37 today, the worst-kept secret in British politics was revealed. Liz Truss is the new leader of the Conservative Party. Tomorrow, she will officially be appointed Prime Minister by the Queen. Her premiership begins in crisis and the honeymoon is already over.
Read More “The honeymoon is over for Liz Truss“
Was this week’s budget the work of a skilled Chancellor or a lucky one?
In truth, it was neither. As those more fluent in the machinations of party politics will recognise, it was the budget of a Chancellor who is desperate to be Prime Minister.
Read More “The autumn budget: three reasons for caution”
By Guy Corbet, Fourteen Forty
We’ve learned an awful lot about working from home. It has given many people the freedom to combine work with more family time. It has been the miracle that has kept the economy spluttering on through the lockdowns.
Many now don’t want to go back to the old normal drudgery of commuting to the office.
In the cold light of day, and in the long run, will that position really be possible to maintain? And are we seeing that company cultures are already running on fumes?
Read More “Company cultures are running on fumes: should we return to the office?”
By Gareth Streeter, Fourteen Forty
Writers of “2021 predictions” lists have indulged the temptation to be both dramatic and definitive. And they all follow one clear narrative. Covid will depart. It will leave behind it a world that is forever changed.
But does the available evidence bear this out? Or have some of our would-be futurologists over-egged the pudding?
Read More “Five 2021 predictions to ignore (or at least take with a pinch of salt)”