The rise of AI is less a search challenge than a communications challenge, says 1440’s Guy Corbet.
Category: Blog
Small and micro businesses: the force for good the UK depends on
Small and micro businesses are the backbone of the UK economy, creating jobs, strengthening communities and driving innovation in ways the country depends on every day. Liz Barclay, co-founder of Business 111, IoD Adviser on Small and Micro Businesses, and former UK Small Business Commissioner discusses
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When one story dominates the debate
Communicators and business leaders need to make sure their audiences see the whole picture of the story they are telling. Only addressing the areas that get the most attention can mean reputations are narrowed, as 1440’s Guy Corbet explains.
Can business be a force for good?
Liz Barclay, co-founder of Business 111, IoD Adviser on Small and Micro Businesses, and former UK Small Business Commissioner, dives into the concept of business as a force for good and the collective responsibility of UK enterprises to drive positive change.
Bravery is the wrong word
Lisa Story is a senior brand, reputation and communications strategist with over 25 years’ experience at the top of the industry. Here she argues that the marketing industry’s obsession with “bravery” is often a symptom of weak strategic foundations. Truly bold creative work depends less on courage than on rigour, judgement and organisational confidence.
Are smear campaigns on the brink of industrial revolution?
AI tools like Google Gemini Omni are making it faster, cheaper and easier to create convincing fake content, and launch smear campaigns, at scale. The organisations most likely to withstand such reputational attacks will be those with enough credibility that people instinctively believe them when they say: “that’s not who we are”. 1440’s Robin Grainger discusses.
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Third wave digital disruption, and what it means for communicators
For decades, search engines have been our gatekeepers to the online world. Today, social and AI matter more and more. Alex Pearmain, Co-Founder of OneFifty Consultancy, explores how this “third wave” of digital disruption is reshaping how brands are found, trusted and understood.
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Does AI spell the end of keywords for searchers and the searched?
As AI search eats into conventional search engine traffic, the tyranny of keywords could be at an end, writes 1440’s Robin Grainger. That can only be a good thing.
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In a crisis, people don’t think straight
When crises break, the urge to “kill the story” or minimise any hint of wrongdoing, can still end up doing organisations harm in the longer term. Better crisis and issues planning in times of calm can help, as 1440’s Guy Corbet explains.
Start-ups both with and without scale-up ambitions
Not all businesses aspire to hyper-growth. But too many of those that do fail well before they achieve their potential. What might tip the scales in founders’ favour? Sam Knowles, Founder & Chief Data Storyteller at The Insight Agents, explores.
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