Blog Archives - Page 3 of 12 - Fourteen Forty Communications

How killer questions can lead to big changes

Posted by Adminon October 16, 2024November 22, 2024in BlogLeave a comment

Annabel Dunstan MPRCA, Founder and CEO of Question & Retain, explores how the most powerful strategies come from asking the right questions.

In a competitive market, brands need to go beyond surface-level strategies to succeed. We’ve developed a distinctive approach to insights research built around asking “killer questions”—those that reveal deep truths and unlock actionable insights. By focusing on employees, clients, and external stakeholders, brands can drive growth, build stronger relationships, and create lasting change.

GE24: seven discussions we could have had

Posted by Adminon July 2, 2024July 2, 2024in BlogLeave a comment

This year’s election campaign has seen plenty of mudslinging but little discussion of the issues that matter. Guy Corbet of Fourteen Forty looks at seven key points for business which we should have heard more about.

A new era: the changing face of the Commons

Posted by Adminon July 1, 2024July 1, 2024in BlogLeave a comment

This week the UK goes to the polls. The new Parliament is likely to be the youngest and most diverse ever. How could this change politics? Andrew Niblett and Tom Blake of Navigate Politics discuss.

Fifteen seconds… to CMO impact

Posted by Robin Graingeron June 24, 2024October 6, 2025in BlogLeave a comment

The average tenure of a CMO today is just 17 months.
Making a fast and lasting impact is more important than ever.
The depth of our experience means we have short learning curves.
Read more about how we help CMOs accelerate their impact: download the two-pager or r ead the blog.

Supporting CMOs with “talent on demand”

Posted by Robin Graingeron May 21, 2024October 6, 2025in Blog, NewsLeave a comment

Taking the reins as a newly-appointed CMO is a daunting challenge. They have a mandate to drive change, but often a fairly narrow window – 100 days or so – in which to make an impact. In the meantime, the day-to-day marketing engine must keep running.

Could your business leaders and experts be the most compelling marketers?

Posted by Robin Graingeron March 22, 2024October 6, 2025in Blog, NewsLeave a comment

It’s a more serious question than it appears. For most businesses, a strong brand and great offer will only get you so far. Ultimately, people buy other people.

That makes senior executives and subject-matter experts a powerful marketing channel.

When short-running podcasts make sense

Posted by Adminon March 1, 2024October 6, 2025in BlogLeave a comment

There’s more to podcasting than true crime and documentaries. Fourteen Forty colleague – and keen podcaster – Ellen Bencard discusses how short podcast series can support specific business goals including sales, employer branding, and training.

ALL CHANGE – harnessing the power of behaviour change theory

Posted by Adminon February 23, 2024February 23, 2024in BlogLeave a comment

Ed Gyde, CEO, Audience Social Marketing unpicks one of the most effective, intriguing, and sometimes controversial areas of communications.

From vague goals to clear objectives: the impact of active listening

Posted by Adminon January 15, 2024February 29, 2024in BlogLeave a comment

In a world where everyone’s shouting, it’s easy to underestimate the power of listening. Nutrition coach – and Fourteen Forty colleague – Sian Aherne outlines five active listening approaches to build trust and deliver better advice.

All change. More of the same

Posted by Adminon January 11, 2024January 11, 2024in BlogLeave a comment

We summarise our ten predictions for this General Election year.