We summarise our ten predictions for this General Election year.
Category: Blog
Rounding off a momentous 2023
The past year has seen us work on – and be recognised for – some terrific campaigns. Here are just a few of them. Our thanks, as always, go to our clients, for their trust and support, and our 1440 colleagues, who make everything happen.
What’s the purpose of marketing in 2024?
By Guy Corbet, Fourteen Forty
Received wisdom tells us that businesses should do enough to stay in business, naturally enough. It also tells us staying in business in itself is not enough. Businesses and brands should also show leadership, pursuing a social purpose, so says the received wisdom. It motivates workers and it mobilises customers.
That’s why it was so interesting to hear Kenyatte Nelson, Chief Membership & Customer Officer at the Co-op, at a recent conference. He said that “if I’m not clear about helping my customer meet their purpose, then there’s no purpose for being”.
Weak Links: Autumn’s political landscape. Inclusive comms. How to get a book deal
Three short reads to inform, refresh, and reinvigorate, from our Weak Links newsletter.
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From PR experimenting to published author
Fourteen Forty consultant Gareth Streeter began blogging just to get a feel for how PRs interact with influencers. He ended up with 60,000 followers and a publishing contract. Here’s how it happened.
Labour set for a juggling act as they as they eye up the keys to Downing Street
By Charles Fletcher, Founder and Managing Director of Navigate Politics
With a General Election a year or so away (give or take), the mortgage crisis, back-to-back strikes and rising immigration are all creating a serious headache for the Government.
However, whether they’re simply being too risk-averse, fear alienating voters or are biding their time, Labour give the impression that many pages of their internal policy strategy still read ‘intentionally blank’.
As the long campaign cranks into full gear, we’ve taken a look at the areas Labour will be hoping to capitalise on and build their own narrative as we approach the election…
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To untap brand value, communicating inclusively and accessibly matters
By Suzy Christopher and Anna Parisi, Untapped
Many organisations have a formal EDI (equity, diversity and inclusion) policy in place, which demonstrates a clear intent that you don’t (and won’t) discriminate against people with lived experience of the nine Protected Characteristics named in the 2010 Equality Act.
However, a policy alone won’t add value to your business. Most organisations with only a policy fail in their EDI ambitions. Instead, everyone in your organisation needs to be living and breathing inclusion day in day out, which means communicating using inclusive language and accessible channels, as well as having equitable policies and processes in place.
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Rubbish in, rubbish out: AI’s no silver bullet for brand differentiation
It’s hard not to be impressed by generative language models like ChatGPT, when you use them for the first time. Feed it the broadest of prompts, and in seconds you’re rewarded with hundreds of words of eloquent, grammatically sound, if slightly insipid, copy. On the face of things, ChatGPT and its ilk look genuinely disruptive for marketing.
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Who can you turn to when there is nowhere left to go?
By Mark Lunn, founder, Caburn Communications
When I tell friends I’ve been working with a new lender for three years on market entry into the High Cost Short Term Credit market, they pull a face of disgust and say, “eeew, you’re helping a payday lender like Wonga… how do you live with yourself, they charge immoral amounts of interest”.
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For true success in content marketing… think like a journalist
We were delighted when one of our campaigns recently won the CorpComms award for best use of content. Here our client, Ellen Bencard, outlines her take on what won it.
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