By Katie Simpson, managing director, corporate affairs and financial, of global recruitment firm Hanson Search
There has been much discussion about how the business world, will change following Covid. There is a wide consensus that when we return to normal, we, well…won’t. In short, there is now effectively no normal to return to.
By Laura Beaumont, PR manager, at tech firm Infobip
Brands want to develop closer connections with their customers, especially during biggest shopping event of the year.
One way they can do this is to have real-time conversations with customers they want to sell to. This has become known as “conversational commerce”, and it is easy for a business to misjudge it.
Read More “How “conversational commerce” will be on the rise in the run up to Christmas”
The first anniversary of Covid-19 in the UK is drawing close. Businesses have done what they can to survive and now must plan how to bounce back.
But how should firms communicate around these challenges? Is remote working here to stay? How should responsible firms behave?
By Sandra Macleod, Group CEO, Echo Research and Britain’s Most Admired Companies
COVID-19 forced itself on an unsuspecting world with tragic consequences. As global leaders in research on reputation and the drivers of behaviour, we sought to assess the pandemic’s impact on trust and reputation among business leaders and the general public.
Read More “Behaving your way to a more responsible corporate culture”
By Sam Dumitriu, research director, The Entrepreneurs Network
Is remote work a temporary adaptation or will it become the ‘new normal’?
In a recent report, Dr Matt Clancy, an economist specialising in innovation at Iowa State University, argues convincingly that it will be the latter.
By Paul Farrow, consultant and coach, Benjamin Ball Associates
What does the reverse back to lockdown mean for marketing and communications? And what does it mean for your business messages?
By Guy Corbet, Fourteen Forty
Worlds away, back in March, “it’s on all of us” is how the then-rookie chancellor, Rishi Sunak, set out the challenges ahead. “We want to look back on this time and remember how, in the face of a generation-defining moment, we undertook a collective national effort – and we stood together. It’s on all of us”.
Read More ““It’s on all of us.” Three things responsible firms do”
Until now, many businesses have focused on survival in the face of the unknown. But the time has come to start rebuilding and looking to a better future.
By Rebecca Walker, executive coach
Stop seeking the answers and start asking the right questionsAs eyes cautiously turn towards a new working normality, many of us are experiencing an inflection point in our working lives. Work’s demanding something different from us all. Everything we know is being challenged and we’re making decisions at an accelerated pace that could have long-lasting implications.
By Guy Corbet, Fourteen Forty
Survival has been the name of the game, but it is not an end game.
For many firms, the main focus so far has been to batten down the hatches in the face of rising uncertainty.
It is time to start rebuilding. Gradually, the economy will start to splutter back into life. We will be at the foot of a tall mountain.
