0 comments on “Can brands level the playing field?”

Can brands level the playing field?

By Suzy Christopher, Charity and Community Director, BT

suzy-christopher-bw.jpgI’d like to think that most people reading this could name at least one sporting initiative from recent years that has set out to get more people involved in sport at a grassroots level. From Sport England’s #ThisGirlCan campaign, which got 1.6 million women exercising, to the recent Sport Relief campaign, which asked the whole nation to participate in a Billion Step Challenge, it’s a widely held belief that sport has the power to change lives.

0 comments on “Championing the small business economy”

Championing the small business economy

By Gary Turner, managing director, Xero, the online platform for small businesses and their advisors, and Fourteen Forty client

gt-2018-sq

Very often small firms do not need external investment to grow.  They need working capital.  That was one of the key messages that came out of a stakeholder and media event that we recently held to launch Xero Small Business Insights.

0 comments on “Do brands really need a “social purpose” to do good?”

Do brands really need a “social purpose” to do good?

By Guy Corbet, Fourteen Forty 

fourteenfortypp-020.jpg

The researchers at professional services firm EY reveal four fifths (82%) of us believe a brand’s values must include a clear purpose. This purpose is critical in deciding whether or not we will buy from them.

0 comments on “Making the moral case for business”

Making the moral case for business

You’ve had this conversation before.

Maybe over supper with friends, your family or a colleague at work.

You’ll make the case for business and free enterprise more broadly. Companies support 82% of all employment in this country.  They provide the taxes that essential public services depend on, you’ll add.

0 comments on “Weak Links #2: brands, holocaust, art, apologies”

Weak Links #2: brands, holocaust, art, apologies

“Weak Links?”

In 1973 Stanford Professor Mark Granovetter’s “the strength of weak ties” argued that weak links, between people with different opinions, help new and unfamiliar ideas spread.

Strong ties bind friends and families. They encourage group think and build echo chambers. They deter people from thinking broadly, or seeing other perspectives. Strong ties lock you in.

0 comments on “Saying sorry can be a good business decision”

Saying sorry can be a good business decision

By Guy Corbet

A poorly handled first response makes a crisis even worse

Guy Corbet

The Apology Clause campaign has been set up to make it easier for businesses to behave with compassion when things go wrong, and to help victims have better recoveries. 

That is because too often, when it feels like a business should say sorry, it does not.  This may be to a customer who has been let down, or someone who might have had a right to expect better than they received.

0 comments on “Consistency is the key for brands to meet the test of time”

Consistency is the key for brands to meet the test of time

We talk to Zoe Fenn, director at Flamingo, the global insight and brand consultancy, about how brands need to adapt to stay ahead.  

Zoe FennQ: Zoe, there’s been a lot of talk around the death of the brand, do you think this holds water?

Zoe Fenn: Not at all.  Of course, some of the really big brands that have been around for a long time will fade.  So will many of the new ones.

It’s always been that way.  The brand graveyard always gets bigger.  But that’s different to the death of the brand.

0 comments on “Giving new life to old words”

Giving new life to old words

By Julie Kangisser, Think Communications

Julie Kangisser photoIs the Holocaust merely a detail of history? This view is rearing its head on the fringes of mainstream political discourse in a number of European countries.

Within a few years there will be no surviving witnesses of the Holocaust.  Second-generation survivors are increasingly feeling compelled to combat the propaganda, hate speech and crisis rhetoric of many leaders today.  The same goes for, those who have survived recent genocides such as those in Darfur, Rwanda and Bosnia.