Five 2021 predictions to ignore (or at least take with a pinch of salt)

By Gareth Streeter, Fourteen Forty

Writers of “2021 predictions” lists have indulged the temptation to be both dramatic and definitive.  And they all follow one clear narrative.  Covid will depart.  It will leave behind it a world that is forever changed.

But does the available evidence bear this out?  Or have some of our would-be futurologists over-egged the pudding? 

What business wants to see from the new business secretary

By James Boyd-Wallis, Fourteen Forty

New business secretary Kwasi Kwarteng MP is on paper one of the most pro-free enterprise ministers to run the Department for Business, Energy and Industrial Strategy (BEIS) in years.

Weak Links #10: getting back to business

How should business prepare for 2021?

The vaccine is enabling politicians, business and the public to contemplate a return to normal.  But, as the Chancellor says, “the economic emergency is just beginning”.

So, how can businesses and brands adapt to and benefit from the changes in consumer behaviour? What should they do to prepare their people and their workplaces for the return?  How can we tackle late payments for good?

We hope you enjoy this edition of Weak Links and we wish you all a very merry Christmas and a happy New Year.

Weak Links #9: time to bounce back

How should business rebuild post Cover-19?

The first anniversary of Covid-19 in the UK is drawing close.  Businesses have done what they can to survive and now must plan how to bounce back.  

But how should firms communicate around these challenges?  Is remote working here to stay?  How should responsible firms behave?  

Behaving your way to a more responsible corporate culture

By Sandra Macleod, Group CEO, Echo Research and Britain’s Most Admired Companies

COVID-19 forced itself on an unsuspecting world with tragic consequences.  As global leaders in research on reputation and the drivers of behaviour, we sought to assess the pandemic’s impact on trust and reputation among business leaders and the general public.

“It’s on all of us.” Three things responsible firms do

By Guy Corbet, Fourteen Forty

Worlds away, back in March, “it’s on all of us” is how the then-rookie chancellor, Rishi Sunak, set out the challenges ahead.  “We want to look back on this time and remember how, in the face of a generation-defining moment, we undertook a collective national effort – and we stood together. It’s on all of us”.

Six steps to prepare for the recovery

By Guy Corbet, Fourteen Forty

GCSurvival has been the name of the game, but it is not an end game.

For many firms, the main focus so far has been to batten down the hatches in the face of rising uncertainty.

It is time to start rebuilding.  Gradually, the economy will start to splutter back into life.  We will be at the foot of a tall mountain.