Fourteen Forty consultant Gareth Streeter began blogging just to get a feel for how PRs interact with influencers. He ended up with 60,000 followers and a publishing contract. Here’s how it happened.
We were delighted when one of our campaigns recently won the CorpComms award for best use of content. Here our client, Ellen Bencard, outlines her take on what won it.
Together with a couple of others, I have recently launched a campaign called Apology Clause, which we have conceived, created and will run on a pro bono basis.
The campaign aims to make it easier for businesses to behave with compassion when things go wrong, and thus for victims to have better recoveries.
The printing press dates back to 1440. Before that hand-written manuscripts were only for the privileged few.
The press did more than make mass communications possible. It was one of the foundations of modern democracy. The press enabled people to share what they knew and discovered, to build on each other’s work. They didn’t have to start from scratch each time.
Populism is on the rise, tensions are high and the case for business is not being made.
Companies now face a more hostile environment in which to do business than at any time in the last 40 years.
The past decade has traced a decline in trust in formal institutions. Recent studies show across almost every issue – whether regulation or ownership – that the public is losing patience with private business. Even travel agents do not escape the wrath, with a quarter of people wanting them nationalised.
Businesses are under threat, some terminally so.
But companies are the UK’s principal wealth and job creators. They support 82% of all employment in this country. They provide the taxes that essential public services depend on.
It has never been more difficult, nor more important, to make the argument for business. Correctly, responsibly and with conviction.
But for too long communications has failed to keep pace with the changing pressures businesses face. Business communication has lost touch with the need to be human and understand how humans behave.
Rather than shrink from the argument, business must communicate with conviction throughout conflict. We must now understand and influence behaviours, networks, echo chambers, activists and even propagandists.
Businesses must win the argument by having better, more compelling stories. Told in more human ways.
This is why we’ve launched Fourteen Forty.
We believe it’s time to reset the relationship between business and the public.
We believe it’s time people recognise once again all that businesses contribute to society and the economy.
It is time to make the case for business.
A new communications consultancy, Fourteen Forty, has launched to help businesses connect in better ways with the range of people, influencers and interest groups on whom their success depends. In doing so, it will also set out to make the case for business as the country’s wealth and job creator.