It’s a more serious question than it appears. For most businesses, a strong brand and great offer will only get you so far. Ultimately, people buy other people.
That makes senior executives and subject-matter experts a powerful marketing channel.
But too often they are not mobilised as much as they might be.
Often, they can find it hard to relate to external audiences. They might not see it as part of their job (“isn’t that what marketing is for?”). They may lack confidence, or just find it awkward talking about what they do. And, of course, many just can’t make the time.
Marketers and communicators can give business leaders and subject-matter experts a concentrated shot of communications know-how . And they can equip their own teams with the nous to ensure everything they do lands with impact. And all this can be done in relatively quick time.
At Fourteen Forty we have developed a range of training courses to help business leaders and in-house teams communicate with conviction.
These include helping busy executives and experts develop narratives which play to their strengths. We can also train them to adapt and deliver in almost any situation, from media interviews to investor meetings and sales presentations.
Listed below are some of the areas we support. Our trainers have decades of experience working with many of the world’s most complex and sophisticated organisations. Of course, we tailor these sessions to specific needs.
Drop us a line if you’d like to find out more.
- Leadership communications
- Pitch and presentations
- Investor pitching
- Speaking to the media
- Crisis management
- How to write for LinkedIn
- How to be brief
- Agency relationship management
- Delivering behaviour change campaigns
- Creating or refreshing your brand
Find out more about our professional skills training.