Weak Links #10: getting back to business

How should business prepare for 2021?

The vaccine is enabling politicians, business and the public to contemplate a return to normal.  But, as the Chancellor says, “the economic emergency is just beginning”.

So, how can businesses and brands adapt to and benefit from the changes in consumer behaviour? What should they do to prepare their people and their workplaces for the return?  How can we tackle late payments for good?

We hope you enjoy this edition of Weak Links and we wish you all a very merry Christmas and a happy New Year.

The return to the office

By Katie Simpson, managing director, corporate affairs and financial, of global recruitment firm Hanson Search

There has been much discussion about how the business world, will change following Covid. There is a wide consensus that when we return to normal, we, well…won’t. In short, there is now effectively no normal to return to.

Weak Links #9: time to bounce back

How should business rebuild post Cover-19?

The first anniversary of Covid-19 in the UK is drawing close.  Businesses have done what they can to survive and now must plan how to bounce back.  

But how should firms communicate around these challenges?  Is remote working here to stay?  How should responsible firms behave?  

Behaving your way to a more responsible corporate culture

By Sandra Macleod, Group CEO, Echo Research and Britain’s Most Admired Companies

COVID-19 forced itself on an unsuspecting world with tragic consequences.  As global leaders in research on reputation and the drivers of behaviour, we sought to assess the pandemic’s impact on trust and reputation among business leaders and the general public.

Leading through uncertainty

By Rebecca Walker, executive coach

Rebecca08bw-SMALLStop seeking the answers and start asking the right questions

As eyes cautiously turn towards a new working normality, many of us are experiencing an inflection point in our working lives. Work’s demanding something different from us all. Everything we know is being challenged and we’re making decisions at an accelerated pace that could have long-lasting implications.

Is the content bubble about to burst?

By Diane Banks, CEO of literary, broadcast and speaking agency Northbank Talent Management

Diane BanksMany of us have read about the $17bn which, pre-C19, Netflix had allocated to spend on content this year, projected to rise to $26bn by 2028 (source: Variety).

They were not alone.  Disney allocated $2.5bn to launch Disney.  Apple $6 billion for Apple TV+ in its first year.  AT&T more than $2bn for its forthcoming streaming service, HBO Max.  Comcast’s NBCUniversal set aside $2 billion to fund the first two years of its new streaming service, Peacock.