Liz Barclay, co-founder of Business 111, IoD Adviser on Small and Micro Businesses, and former UK Small Business Commissioner, dives into the concept of business as a force for good and the collective responsibility of UK enterprises to drive positive change.
Tag: Society
Behaviour change: why finger-wagging doesn’t work with youth vaping
Millions of young people in England vape regularly. How can public health bodies and other organisations encourage them to act differently? Ed Gyde, CEO of Audience Social Marketing, discusses.
Read More “Behaviour change: why finger-wagging doesn’t work with youth vaping”
Your brand: more than a feeling
Can businesses which increasingly rely on automation hope to make meaningful connections with their human customers? Strategic communications advisor Gavin Haycock explores.
A new era: the changing face of the Commons
This week the UK goes to the polls. The new Parliament is likely to be the youngest and most diverse ever. How could this change politics? Andrew Niblett and Tom Blake of Navigate Politics discuss.
All change. More of the same
We summarise our ten predictions for this General Election year.
To untap brand value, communicating inclusively and accessibly matters
By Suzy Christopher and Anna Parisi, Untapped
Many organisations have a formal EDI (equity, diversity and inclusion) policy in place, which demonstrates a clear intent that you don’t (and won’t) discriminate against people with lived experience of the nine Protected Characteristics named in the 2010 Equality Act.
However, a policy alone won’t add value to your business. Most organisations with only a policy fail in their EDI ambitions. Instead, everyone in your organisation needs to be living and breathing inclusion day in day out, which means communicating using inclusive language and accessible channels, as well as having equitable policies and processes in place.
Read More “To untap brand value, communicating inclusively and accessibly matters”
Who can you turn to when there is nowhere left to go?
By Mark Lunn, founder, Caburn Communications
When I tell friends I’ve been working with a new lender for three years on market entry into the High Cost Short Term Credit market, they pull a face of disgust and say, “eeew, you’re helping a payday lender like Wonga… how do you live with yourself, they charge immoral amounts of interest”.
Read More “Who can you turn to when there is nowhere left to go?”
Five 2021 predictions to ignore (or at least take with a pinch of salt)
By Gareth Streeter, Fourteen Forty
Writers of “2021 predictions” lists have indulged the temptation to be both dramatic and definitive. And they all follow one clear narrative. Covid will depart. It will leave behind it a world that is forever changed.
But does the available evidence bear this out? Or have some of our would-be futurologists over-egged the pudding?
Read More “Five 2021 predictions to ignore (or at least take with a pinch of salt)”
Weak Links #10: getting back to business
How should business prepare for 2021?
The vaccine is enabling politicians, business and the public to contemplate a return to normal. But, as the Chancellor says, “the economic emergency is just beginning”.
So, how can businesses and brands adapt to and benefit from the changes in consumer behaviour? What should they do to prepare their people and their workplaces for the return? How can we tackle late payments for good?
We hope you enjoy this edition of Weak Links and we wish you all a very merry Christmas and a happy New Year.
2021 on a plate – what comes next?
By Alex Smith, managing director of The Story
“Everyone needs to eat, so we’ll be fine” – words we have often repeated to comfort ourselves in the dark moments of this year’s crisis while running our small food and drink agency.