By Suzy Christopher and Anna Parisi, Untapped
Many organisations have a formal EDI (equity, diversity and inclusion) policy in place, which demonstrates a clear intent that you don’t (and won’t) discriminate against people with lived experience of the nine Protected Characteristics named in the 2010 Equality Act.
However, a policy alone won’t add value to your business. Most organisations with only a policy fail in their EDI ambitions. Instead, everyone in your organisation needs to be living and breathing inclusion day in day out, which means communicating using inclusive language and accessible channels, as well as having equitable policies and processes in place.
Read More “To untap brand value, communicating inclusively and accessibly matters”
By Mark Lunn, founder, Caburn Communications
When I tell friends I’ve been working with a new lender for three years on market entry into the High Cost Short Term Credit market, they pull a face of disgust and say, “eeew, you’re helping a payday lender like Wonga… how do you live with yourself, they charge immoral amounts of interest”.
Read More “Who can you turn to when there is nowhere left to go?”
By Gareth Streeter, Fourteen Forty
Writers of “2021 predictions” lists have indulged the temptation to be both dramatic and definitive. And they all follow one clear narrative. Covid will depart. It will leave behind it a world that is forever changed.
But does the available evidence bear this out? Or have some of our would-be futurologists over-egged the pudding?
Read More “Five 2021 predictions to ignore (or at least take with a pinch of salt)”
How should business prepare for 2021?
The vaccine is enabling politicians, business and the public to contemplate a return to normal. But, as the Chancellor says, “the economic emergency is just beginning”.
So, how can businesses and brands adapt to and benefit from the changes in consumer behaviour? What should they do to prepare their people and their workplaces for the return? How can we tackle late payments for good?
We hope you enjoy this edition of Weak Links and we wish you all a very merry Christmas and a happy New Year.
Read More “Weak Links #10: getting back to business”
By Alex Smith, managing director of The Story
“Everyone needs to eat, so we’ll be fine” – words we have often repeated to comfort ourselves in the dark moments of this year’s crisis while running our small food and drink agency.
Read More “2021 on a plate – what comes next?”
By Katie Simpson, managing director, corporate affairs and financial, of global recruitment firm Hanson Search
There has been much discussion about how the business world, will change following Covid. There is a wide consensus that when we return to normal, we, well…won’t. In short, there is now effectively no normal to return to.
Read More “The return to the office”
How should business rebuild post Cover-19?
The first anniversary of Covid-19 in the UK is drawing close. Businesses have done what they can to survive and now must plan how to bounce back.
But how should firms communicate around these challenges? Is remote working here to stay? How should responsible firms behave?
Read More “Weak Links #9: time to bounce back”
By Sandra Macleod, Group CEO, Echo Research and Britain’s Most Admired Companies
COVID-19 forced itself on an unsuspecting world with tragic consequences. As global leaders in research on reputation and the drivers of behaviour, we sought to assess the pandemic’s impact on trust and reputation among business leaders and the general public.
Read More “Behaving your way to a more responsible corporate culture”
By Sam Dumitriu, research director, The Entrepreneurs Network
Is remote work a temporary adaptation or will it become the ‘new normal’?
In a recent report, Dr Matt Clancy, an economist specialising in innovation at Iowa State University, argues convincingly that it will be the latter.
Read More “Is remote work the new normal?”
By Paul Farrow, consultant and coach, Benjamin Ball Associates
What does the reverse back to lockdown mean for marketing and communications? And what does it mean for your business messages?
Read More “Rethinking your business messages? Start here”