Millions of young people in England vape regularly. How can public health bodies and other organisations encourage them to act differently? Ed Gyde, CEO of Audience Social Marketing, discusses.
Read More “Behaviour change: why finger-wagging doesn’t work with youth vaping”
Can businesses which increasingly rely on automation hope to make meaningful connections with their human customers? Strategic communications advisor Gavin Haycock explores.
This week the UK goes to the polls. The new Parliament is likely to be the youngest and most diverse ever. How could this change politics? Andrew Niblett and Tom Blake of Navigate Politics discuss.
We summarise our ten predictions for this General Election year.
By Suzy Christopher and Anna Parisi, Untapped
Many organisations have a formal EDI (equity, diversity and inclusion) policy in place, which demonstrates a clear intent that you don’t (and won’t) discriminate against people with lived experience of the nine Protected Characteristics named in the 2010 Equality Act.
However, a policy alone won’t add value to your business. Most organisations with only a policy fail in their EDI ambitions. Instead, everyone in your organisation needs to be living and breathing inclusion day in day out, which means communicating using inclusive language and accessible channels, as well as having equitable policies and processes in place.
Read More “To untap brand value, communicating inclusively and accessibly matters”
By Mark Lunn, founder, Caburn Communications
When I tell friends I’ve been working with a new lender for three years on market entry into the High Cost Short Term Credit market, they pull a face of disgust and say, “eeew, you’re helping a payday lender like Wonga… how do you live with yourself, they charge immoral amounts of interest”.
Read More “Who can you turn to when there is nowhere left to go?”
By Gareth Streeter, Fourteen Forty
Writers of “2021 predictions” lists have indulged the temptation to be both dramatic and definitive. And they all follow one clear narrative. Covid will depart. It will leave behind it a world that is forever changed.
But does the available evidence bear this out? Or have some of our would-be futurologists over-egged the pudding?
Read More “Five 2021 predictions to ignore (or at least take with a pinch of salt)”
The vaccine is enabling politicians, business and the public to contemplate a return to normal. But, as the Chancellor says, “the economic emergency is just beginning”.
So, how can businesses and brands adapt to and benefit from the changes in consumer behaviour? What should they do to prepare their people and their workplaces for the return? How can we tackle late payments for good?
We hope you enjoy this edition of Weak Links and we wish you all a very merry Christmas and a happy New Year.
By Alex Smith, managing director of The Story
“Everyone needs to eat, so we’ll be fine” – words we have often repeated to comfort ourselves in the dark moments of this year’s crisis while running our small food and drink agency.
By Katie Simpson, managing director, corporate affairs and financial, of global recruitment firm Hanson Search
There has been much discussion about how the business world, will change following Covid. There is a wide consensus that when we return to normal, we, well…won’t. In short, there is now effectively no normal to return to.
