The first anniversary of Covid-19 in the UK is drawing close. Businesses have done what they can to survive and now must plan how to bounce back.
But how should firms communicate around these challenges? Is remote working here to stay? How should responsible firms behave?
By Sandra Macleod, Group CEO, Echo Research and Britain’s Most Admired Companies
COVID-19 forced itself on an unsuspecting world with tragic consequences. As global leaders in research on reputation and the drivers of behaviour, we sought to assess the pandemic’s impact on trust and reputation among business leaders and the general public.
Read More “Behaving your way to a more responsible corporate culture”
By Sam Dumitriu, research director, The Entrepreneurs Network
Is remote work a temporary adaptation or will it become the ‘new normal’?
In a recent report, Dr Matt Clancy, an economist specialising in innovation at Iowa State University, argues convincingly that it will be the latter.
By Paul Farrow, consultant and coach, Benjamin Ball Associates
What does the reverse back to lockdown mean for marketing and communications? And what does it mean for your business messages?
Until now, many businesses have focused on survival in the face of the unknown. But the time has come to start rebuilding and looking to a better future.
By Rebecca Walker, executive coach
Stop seeking the answers and start asking the right questionsAs eyes cautiously turn towards a new working normality, many of us are experiencing an inflection point in our working lives. Work’s demanding something different from us all. Everything we know is being challenged and we’re making decisions at an accelerated pace that could have long-lasting implications.
By Diane Banks, CEO of literary, broadcast and speaking agency Northbank Talent Management
Many of us have read about the $17bn which, pre-C19, Netflix had allocated to spend on content this year, projected to rise to $26bn by 2028 (source: Variety).
They were not alone. Disney allocated $2.5bn to launch Disney. Apple $6 billion for Apple TV+ in its first year. AT&T more than $2bn for its forthcoming streaming service, HBO Max. Comcast’s NBCUniversal set aside $2 billion to fund the first two years of its new streaming service, Peacock.
By Gareth Streeter, Fourteen Forty
Businesses – big and small – have played a leadership role in responding to the current crisis. It’s time their contribution was recognised.
The coronavirus has forever changed the way we do business. How many times have you read that in the last few weeks?
“Weak Links?”
In 1973 Stanford Professor Mark Granovetter’s “the strength of weak ties” argued that weak links, between people with different opinions, help new and unfamiliar ideas spread.
Read More “Weak Links #7: free speech, silence, corporate citizenship, diversity”
By Jess McAree, Head of Editorial Compliance, Telegraph Media Group, and independent PR and communications consultant
The man who deals with complaints about editorial content at the Telegraph Media Group makes a robust defence of freedom of speech
“(S)he shouldn’t be allowed to say that. It’s disgraceful.”
Admit it: you’ve privately thought it, or perhaps said it. You may even have written the letter to the Editor, or to my counterparts who deals with complaints on other newspapers. Perhaps you’ve gone further, and taken active steps to stop the person saying it – whatever ‘it’ is.
