0 comments on “Investors are waking up to the risks posed by antibiotic resistance”

Investors are waking up to the risks posed by antibiotic resistance

By Joy Frascinella, head of PR, the Principles for Responsible Investment (PRI)

Joy FrascinellaAntibiotic resistance, caused by the overuse and misuse of antibiotics, is a very real and growing threat to human health worldwideIt is estimated to claim approximately 100,000 lives in the US and Europe every year. The numbers are much higher in developing countries.

0 comments on “Weak Links #2: brands, holocaust, art, apologies”

Weak Links #2: brands, holocaust, art, apologies

“Weak Links?”

In 1973 Stanford Professor Mark Granovetter’s “the strength of weak ties” argued that weak links, between people with different opinions, help new and unfamiliar ideas spread.

Strong ties bind friends and families. They encourage group think and build echo chambers. They deter people from thinking broadly, or seeing other perspectives. Strong ties lock you in.

0 comments on “Consistency is the key for brands to meet the test of time”

Consistency is the key for brands to meet the test of time

We talk to Zoe Fenn, director at Flamingo, the global insight and brand consultancy, about how brands need to adapt to stay ahead.  

Zoe FennQ: Zoe, there’s been a lot of talk around the death of the brand, do you think this holds water?

Zoe Fenn: Not at all.  Of course, some of the really big brands that have been around for a long time will fade.  So will many of the new ones.

It’s always been that way.  The brand graveyard always gets bigger.  But that’s different to the death of the brand.