Weak Links #3: sport, business, antibiotics, purpose

“Weak Links?”

In 1973 Stanford Professor Mark Granovetter’s “the strength of weak ties” argued that weak links, between people with different opinions, help new and unfamiliar ideas spread.

We hope you enjoy our newsletter, Weak Links, in which we try to get outside the echo chamber and celebrate different views and new ways of thinking.

We’d love to know what you think.

 In this edition

Can brands level the playing field for disability in sport?

Suzy Christopher, BTs Charity and Community Director, on why brands should get involved in local and grassroots sports programmes to deliver the biggest impact

Championing the small business economy

Gary Turner, MD of the online platform for small businesses and their advisors Xero, and Fourteen Forty client, on what support small businesses need in order to grow


Investors are waking up to the risks of antibiotics

Joy Frascinella of the Principles for Responsible Investment, on the dangers and costs of antibiotic resistance and the action investors are taking.

Do brands really need a “social purpose” to do good?

Guy Corbet, of Fourteen Forty, discusses the need to avoid purpose washing.


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