“Weak Links?”
In 1973 Stanford Professor Mark Granovetter’s “the strength of weak ties” argued that weak links, between people with different opinions, help new and unfamiliar ideas spread.
Read More “Weak Links #4: democracy, harassment, old age, authenticity”
By James Boyd-Wallis, director, Fourteen Forty
In the age of post-truth and a lack of trust in business and the media, consumers and clients want companies and their leaders to be genuine or “authentic”.
Brands and CEOs that seem real are often better at building connections and engagement. They see a benefit on the bottom line.
This blog is based on a short quote which the Financial Times was kind enough to include in “Boeing criticised for not acting faster“.
Boeing appeared to be trying to win the wrong argument.
Having watched the dominoes fall around the world, as successive countries decided to ground the Boeing 737 Max, the US finally followed suit. Two crashes months apart were enough.
Communications measurement should help inform future activity, not simply count what has happened in the past.
That was one of the conclusions from the Measurement Practice’s recent podcast that I took part in.
Read More “Communications measurement should look forward, not back”
