Communications measurement should help inform future activity, not simply count what has happened in the past.
That was one of the conclusions from the Measurement Practice’s recent podcast that I took part in.
Read More “Communications measurement should look forward, not back”
The big bad wolf is the archetypal menacing predator. Preying on the weak and vulnerable, he has few, if any, redeeming features. For many, this is how they see big business. Recent research by the Legatum Institute showed that the British public holds an unfavourable view of ‘capitalism’ as a concept, viewing it as ‘greedy’, ‘selfish’ and ‘corrupt’. A vast majority, according to the research, would like to see many industries, and the big businesses within them, nationalised.
