This blog is based on a short quote which the Financial Times was kind enough to include in “Boeing criticised for not acting faster“.
Boeing appeared to be trying to win the wrong argument.
Having watched the dominoes fall around the world, as successive countries decided to ground the Boeing 737 Max, the US finally followed suit. Two crashes months apart were enough.
Caple, the alternative SME credit specialist, has appointed Fourteen Forty to help raise its profile in the small and medium business finance market.
23.5 Degrees, Starbucks first UK franchised business partner, has appointed Fourteen Forty to help raise its profile in the property market as it pursues ambitious growth plans.
Basic marketing practice generally means identifying a segment of people with common characteristics and then trying to work out what few triggers will attract as many of them as possible.
Xero, the online platform for small businesses and their advisors, has appointed Fourteen Forty as its new stakeholder relations consultancy in the UK.
The agency will work alongside Xero’s media relations agency, The Academy, to help build relationships with a wider group of critical audiences. These include professional intermediaries and potential commercial partners, representative bodies, policy makers and government.
In 1973 Stanford Professor Mark Granovetter’s “the strength of weak ties” argued that weak links, between people with different opinions, help new and unfamiliar ideas spread.
By Suzy Christopher, Charity and Community Director, BT
I’d like to think that most people reading this could name at least one sporting initiative from recent years that has set out to get more people involved in sport at a grassroots level. From Sport England’s #ThisGirlCan campaign, which got 1.6 million women exercising, to the recent Sport Relief campaign, which asked the whole nation to participate in a Billion Step Challenge, it’s a widely held belief that sport has the power to change lives.
By Gary Turner, managing director, Xero, the online platform for small businesses and their advisors, and Fourteen Forty client
Very often small firms do not need external investment to grow. They need working capital. That was one of the key messages that came out of a stakeholder and media event that we recently held to launch Xero Small Business Insights.
By Joy Frascinella, head of PR, the Principles for Responsible Investment (PRI)
Antibiotic resistance, caused by the overuse and misuse of antibiotics, is a very real and growing threat to human health worldwide. It is estimated to claim approximately 100,000 lives in the US and Europe every year. The numbers are much higher in developing countries.
By Guy Corbet, Fourteen Forty
The researchers at professional services firm EY reveal four fifths (82%) of us believe a brand’s values must include a clear purpose. This purpose is critical in deciding whether or not we will buy from them.