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0 comments on “Boeing tried to win the wrong argument”

Boeing tried to win the wrong argument

This blog is based on a short quote which the Financial Times was kind enough to include in “Boeing criticised for not acting faster“.

Boeing appeared to be trying to win the wrong argument.

Having watched the dominoes fall around the world, as successive countries decided to ground the Boeing 737 Max, the US finally followed suit.  Two crashes months apart were enough.

0 comments on “Fourteen Forty to promote expanding 23.5 Degrees franchisee to property market”

Fourteen Forty to promote expanding 23.5 Degrees franchisee to property market

23.5 Degrees, Starbucks first UK franchised business partner, has appointed Fourteen Forty to help raise its profile in the property market as it pursues ambitious growth plans.

0 comments on “Fourteen Forty to promote Xero to industry and stakeholder groups”

Fourteen Forty to promote Xero to industry and stakeholder groups

Xero, the online platform for small businesses and their advisors, has appointed Fourteen Forty as its new stakeholder relations consultancy in the UK.

The agency will work alongside Xero’s media relations agency, The Academy, to help build relationships with a wider group of critical audiences. These include professional intermediaries and potential commercial partners, representative bodies, policy makers and government.

0 comments on “Can brands level the playing field?”

Can brands level the playing field?

By Suzy Christopher, Charity and Community Director, BT

suzy-christopher-bw.jpgI’d like to think that most people reading this could name at least one sporting initiative from recent years that has set out to get more people involved in sport at a grassroots level. From Sport England’s #ThisGirlCan campaign, which got 1.6 million women exercising, to the recent Sport Relief campaign, which asked the whole nation to participate in a Billion Step Challenge, it’s a widely held belief that sport has the power to change lives.

0 comments on “Championing the small business economy”

Championing the small business economy

By Gary Turner, managing director, Xero, the online platform for small businesses and their advisors, and Fourteen Forty client

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Very often small firms do not need external investment to grow.  They need working capital.  That was one of the key messages that came out of a stakeholder and media event that we recently held to launch Xero Small Business Insights.

0 comments on “Investors are waking up to the risks posed by antibiotic resistance”

Investors are waking up to the risks posed by antibiotic resistance

By Joy Frascinella, head of PR, the Principles for Responsible Investment (PRI)

Joy FrascinellaAntibiotic resistance, caused by the overuse and misuse of antibiotics, is a very real and growing threat to human health worldwideIt is estimated to claim approximately 100,000 lives in the US and Europe every year. The numbers are much higher in developing countries.

0 comments on “Do brands really need a “social purpose” to do good?”

Do brands really need a “social purpose” to do good?

By Guy Corbet, Fourteen Forty 

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The researchers at professional services firm EY reveal four fifths (82%) of us believe a brand’s values must include a clear purpose. This purpose is critical in deciding whether or not we will buy from them.