Chasing perfect performance for each channel can pull marketing and communications in different directions. Shifting opinions depends on joining the dots and keeping the narrative steady, while letting each channel shine. 1440’s Robin Grainger discusses.
Read More “Time to adjust your set? How multichannel marketing could be working against your brand”
There are few bets in business that offer the possibility of a hundredfold payoff. 1440’s Robin Grainger argues that the written word could be one of them.
The average tenure of a CMO today is just 17 months.
Making a fast and lasting impact is more important than ever.
The depth of our experience means we have short learning curves.
Read more about how we help CMOs accelerate their impact: download the two-pager or read the blog.
Taking the reins as a newly-appointed CMO is a daunting challenge. They have a mandate to drive change, but often a fairly narrow window – 100 days or so – in which to make an impact. In the meantime, the day-to-day marketing engine must keep running.
It’s a more serious question than it appears. For most businesses, a strong brand and great offer will only get you so far. Ultimately, people buy other people.
That makes senior executives and subject-matter experts a powerful marketing channel.
Read More “Could your business leaders and experts be the most compelling marketers?”
The past year has seen us work on – and be recognised for – some terrific campaigns. Here are just a few of them. Our thanks, as always, go to our clients, for their trust and support, and our 1440 colleagues, who make everything happen.
Our Changemakers newsletter is a bimonthly roundup of who is driving change in their markets, for their customers, and beyond. If you’d like to receive it in your inbox each month, please click the “subscribe” button opposite.
Read More “Changemakers: poetry and AI, chip wars, artificial wombs, Ig Nobels”
Three short reads to inform, refresh, and reinvigorate, from our Weak Links newsletter.
Read More “Weak Links: Autumn’s political landscape. Inclusive comms. How to get a book deal”
It’s hard not to be impressed by generative language models like ChatGPT, when you use them for the first time. Feed it the broadest of prompts, and in seconds you’re rewarded with hundreds of words of eloquent, grammatically sound, if slightly insipid, copy. On the face of things, ChatGPT and its ilk look genuinely disruptive for marketing.
Read More “Rubbish in, rubbish out: AI’s no silver bullet for brand differentiation”
At last, Elon Musk has acquired Twitter, beating a deadline imposed by a Delaware judge by just a few hours. The “Chief Twit” joins his contemporary Jeff Bezos in the pantheon of 21st century media barons.
Now the deal is done, there’s considerable pressure to right the ship.
Read More “With Twitter under Elon Musk’s control, social media just got interesting again”
