Does using AI for creative work lead mean a trade-off for quality and impact? 1440’s Guy Corbet explores.
Tag: Agency news
Why executive social media is too important to be left to the professionals
Leaders’ own LinkedIn profiles are more powerful marketing channels than their owners may believe, argues 1440’s Ellen Bencard. Making them work better needs a deft hand and the right approach.
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The power of a table-thumping public-interest campaign
The best campaigns don’t just make a media splash. They help shape people’s futures. 1440’s Guy Corbet outlines one of our most significant ones, working with small business platform Xero. It’s recently been shortlisted for several industry awards.
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Fifteen seconds… to CMO impact
The average tenure of a CMO today is just 17 months.
Making a fast and lasting impact is more important than ever.
The depth of our experience means we have short learning curves.
Read more about how we help CMOs accelerate their impact: download the two-pager or read the blog.
Supporting CMOs with “talent on demand”
Taking the reins as a newly-appointed CMO is a daunting challenge. They have a mandate to drive change, but often a fairly narrow window – 100 days or so – in which to make an impact. In the meantime, the day-to-day marketing engine must keep running.
Could your business leaders and experts be the most compelling marketers?
It’s a more serious question than it appears. For most businesses, a strong brand and great offer will only get you so far. Ultimately, people buy other people.
That makes senior executives and subject-matter experts a powerful marketing channel.
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When short-running podcasts make sense
There’s more to podcasting than true crime and documentaries. Fourteen Forty colleague – and keen podcaster – Ellen Bencard discusses how short podcast series can support specific business goals including sales, employer branding, and training.
Rounding off a momentous 2023
The past year has seen us work on – and be recognised for – some terrific campaigns. Here are just a few of them. Our thanks, as always, go to our clients, for their trust and support, and our 1440 colleagues, who make everything happen.
From PR experimenting to published author
Fourteen Forty consultant Gareth Streeter began blogging just to get a feel for how PRs interact with influencers. He ended up with 60,000 followers and a publishing contract. Here’s how it happened.
For true success in content marketing… think like a journalist
We were delighted when one of our campaigns recently won the CorpComms award for best use of content. Here our client, Ellen Bencard, outlines her take on what won it.
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