Our marketing and PR campaigns are more than one-off actions. They frame stories which become part of the fabric of our clients’ businesses.
Read more about our work changing minds and shaping futures.
Levelling the playing field for small businesses
Client: the small business software platform
Campaign: reframing late payments to small businesses as “unapproved debt”
Impact: UK Government announced plans to compel companies to state in their annual report how much money they are holding back in late payments. Read more
Engaging the hardest-to-reach audience
Client: the world’s number one management consultancy
Campaign: cutting through to C-level leaders with impactful executive communications
Impact: award-winning, high-impact editorial spanning video webcasts, events, podcasts, and social content. Read more
Driving ecommerce success
Client: SaaS delivery management software for ecommerce and logistics businesses
Campaign: new website and thought leadership to promote the delivery experience as an ecommerce growth enabler. A unified story for a business born from a five-way merger
Impact: full-year marketing target reached months ahead of schedule. #1 in media share of voice across five markets
Changing the conversation around online fraud
Client: machine learning-based ecommerce fraud detection platform
Campaign: building awareness of the growing fraud risks from ecommerce retailers’ own customers
Impact: extensive coverage in UK and Germany including BBC Radio 4 and Daily Mail. 2x increase in website traffic. Read more
A new investment partner for European software businesses
Client: software investor focused on acquiring and growing niche businesses with high growth potential
Campaign: promoting Upliift’s permanent equity investment as a fresh alternative to private equity and VC, to European software founders
Impact: ebooks, guides, blog content, and social campaigning to support lead generation and deal flow. Supported growth from zero to €50m revenues in first year
Decisions matter
Client: SaaS platform providing remote online assessment software
Campaign: stressing the importance of making people decisions informed by real data
Impact: record net new lead generation. More than 6,000 pieces of media coverage in one year. Transformed how corporate leaders saw Questionmark. Read more
Shaping the future of diagnostic testing
Client: tabletop PCR diagnostics platform that can run accurate tests for viral infection anywhere
Campaign: promoting the value of diagnostic testing at the point of need
Impact: national news stories in the Daily Mail and Daily Express, plus extensive healthcare media
Tackling uncertainty with digital planning
Client: specialist provider of digital planning and analysis solutions, built on the Anaplan platform
Campaign: lead-generation and sales-enablement content showing how businesses can thrive in uncertain markets with the right planning tools
Impact: white papers, practical guides, and customer case studies promoting Vuealta’s business impact
Hunting for “social unicorns“
Client: social impact accelerator focused on nurturing high-potential social enterprises, based at the London School of Economics
Campaign: launching the initiative worldwide, helping to recruit its inaugural cohort of social enterprises
Impact: coverage across 10+ countries including Forbes and Next Billion. 1,300 ventures signed up (against a target of 1,000)
Reshaping the political debate on child sexual abuse
Clients: Marie Collins Foundation, Lucy Faithfull Foundation and the Centre of expertise on child sexual abuse
Campaign: “Closer to home” – reshaping the political debate on child sexual abuse
Impact: helping establish the subject experts as the authoritative go-to source to better understand how to prevent child sexual abuse. Read more
Putting the “S” in ESG
Client: research and insights provider focused on measuring the social impact of ESG and sustainability initiatives
Campaign: communicating the importance of social impact measurement to supply chain and CSR decision-makers in sectors including finance, food, and drink
Impact: Media coverage in Financial Times, Forbes, The Grocer, Confectionery International, and Next Billion, among others
Our services
1. Communications, marketing and campaign planning: communications planning, integrated campaigning
2. Reputation management and corporate comms: thought leadership, stakeholder and media engagement, crisis and issues management, public affairs
3. Marketing and communications content: content creation, media relations, lead generation and sales support, videos, podcasts and events