Our work has helped pinpoint the issues keeping retail fraud and finance teams awake at night, presenting Ravelin as the solution. Our storytelling and content have delivered publicity, increased traffic, quality leads, and new customers.
Laura Smettem, Marketing Director, Ravelin said: “Fourteen Forty was able to pinpoint the issues keeping our customers and prospects awake at night, presenting Ravelin as the solution with highly imaginative storytelling and content. They’ve given us a unique voice in the market, and in the process helped open the door to more deals and deeper industry involvement.”
What’s going on
Ecommerce fraud is often accepted as a cost of doing business
Why it matters
It erodes margins while damaging customer experience and growth
What most people get wrong
They focus on prevention tools, not on changing how the problem is understood
What we did
- Define the issue
Positioned fraud as a strategic growth constraint, not just an operational cost - Shift perception
Created high-impact studies and narratives that reframed the debate
Made the issue visible, urgent and commercially relevant - Create value
Used content and media to build authority and generate demand
Outcome
200+ leads generated
150+ media articles across UK and Germany
2x increase in web traffic
600+ new social followers