Building value through targeted and topical content
Our work with Questionmark helped lead to a successful exit in two years, rather than the five years that had been planned.
Working closely with the marketing director, our activity was instrumental in accelerating growth. It helped drive customer acquisition, improve retention and build organic growth:
- New name lead generation increased over 120% over a single year
- Conversion rates increased to over 40%
- Average deal size increased threefold
- Share of voice increased by over 90%
The foundations of this were built on working with the business to identify new audiences, shape compelling messaging, and position them as the solution to emerging business challenges in a changing world.
We made the brand relevant to senior business leaders, solving their strategic business problems, as well as to specialists who were looking for the technology.
Our campaign stressed the importance of ensuring decisions about people are informed by real data.
Regular topical content fed all marketing channels:
- core collateral materials, web site architecture and content
- Rolling email programme to nurture prospects and take them through the funnel
- a steady and regular stream of thought leadership and product content
- fuel for the social media team to deliver targeted campaigns
- targeted messaging and materials to help the sales team succeed
Our services
Plan and deliver creative strategies: communications planning, integrated campaigning
Build reputational credit: thought leadership, stakeholder and media engagement, crisis and issues management, public affairs
Deliver communications and marketing: content creation, media relations, lead generation and sales support, videos, podcasts and events
Fourteen Forty Communications 