Content that delivers the toughest results
We produce content that delivers the right impact and response.
For one leading global management consultancy, we recently won the CorpComms Award for the best use of content.
Our punchy video news magazine was aimed at business leaders who want to change fast and grow stronger. Each episode has practical shortcuts to deliver tomorrow’s successes today.
We had to convince the UK’s most senior business leaders that our client understood and could help with their key challenges. We engaged 25% of the core UK target market, plus 10% of the priority global audience in 15 months.
The senior executives we were targeting are among the most marketed to people in the world. They are hard to reach, and they do not respond to marketing spin.
The content in our video news magazine needed to stand on its journalistic merits:
- Covering the hot issues, with impartial authority
- An independent presenter, representing the viewers, not the business
- Challenging questions, met with hard proof points not puff
Each episode was launched with an individual campaign, ensuring the content also reached a wider secondary audience. Shorter videos landed 25,000 LinkedIn views.
The overall impact is that as a team we delivered more engagement on half the budget of a traditional white-paper campaign, with the toughest audience.
To do this, we worked as part of an integrated team with our client, its social media team, and a brilliant broadcast agency. See our work here.