Communications planning

Establishing clarity of purpose

An army marches on its stomach. That needs advance planning. Similarly, communications and marketing work best when the basics are in place.

Those basics might be simple to set up. Or doing so may be an exercise in itself.

The most effective campaigns begin with a clear understanding of the issues, the audiences to reach, and how best to move forward.

We get under the skin of the target audience and go deeper. We look at how to encourage a certain behaviour and normalising it. We know when to appeal to hearts and when to minds.

We do all of this with a laser focus on the needs of the business, while also considering vital questions around inequality, conflict, and sustainability.

Bringing this all together starts with brilliant questions, and the gravitas to bring people together behind the answers.

Our services

1. Communications, marketing and campaign planning: communications planning, integrated campaigning

2. Reputation management and corporate comms: thought leadership, stakeholder and media engagement, crisis and issues management, public affairs

3. Marketing and communications content: content creation, media relations, lead generation and sales support, videos, podcasts and events