By Suzy Christopher, Charity and Community Director, BT
I’d like to think that most people reading this could name at least one sporting initiative from recent years that has set out to get more people involved in sport at a grassroots level. From Sport England’s #ThisGirlCan campaign, which got 1.6 million women exercising, to the recent Sport Relief campaign, which asked the whole nation to participate in a Billion Step Challenge, it’s a widely held belief that sport has the power to change lives.
By Gary Turner, managing director, Xero, the online platform for small businesses and their advisors, and Fourteen Forty client
Very often small firms do not need external investment to grow. They need working capital. That was one of the key messages that came out of a stakeholder and media event that we recently held to launch Xero Small Business Insights.
By Guy Corbet, Fourteen Forty
The researchers at professional services firm EY reveal four fifths (82%) of us believe a brand’s values must include a clear purpose. This purpose is critical in deciding whether or not we will buy from them.
You’ve had this conversation before.
Maybe over supper with friends, your family or a colleague at work.
You’ll make the case for business and free enterprise more broadly. Companies support 82% of all employment in this country. They provide the taxes that essential public services depend on, you’ll add.
In 1973 Stanford Professor Mark Granovetter’s “the strength of weak ties” argued that weak links, between people with different opinions, help new and unfamiliar ideas spread.
Strong ties bind friends and families. They encourage group think and build echo chambers. They deter people from thinking broadly, or seeing other perspectives. Strong ties lock you in.
By Guy Corbet
A poorly handled first response makes a crisis even worse
The Apology Clause campaign has been set up to make it easier for businesses to behave with compassion when things go wrong, and to help victims have better recoveries.
That is because too often, when it feels like a business should say sorry, it does not. This may be to a customer who has been let down, or someone who might have had a right to expect better than they received.
We talk to Zoe Fenn, director at Flamingo, the global insight and brand consultancy, about how brands need to adapt to stay ahead.
Q: Zoe, there’s been a lot of talk around the death of the brand, do you think this holds water?
Zoe Fenn: Not at all. Of course, some of the really big brands that have been around for a long time will fade. So will many of the new ones.
It’s always been that way. The brand graveyard always gets bigger. But that’s different to the death of the brand.
By Julie Kangisser, Think Communications
Is the Holocaust merely a detail of history? This view is rearing its head on the fringes of mainstream political discourse in a number of European countries.
Within a few years there will be no surviving witnesses of the Holocaust. Second-generation survivors are increasingly feeling compelled to combat the propaganda, hate speech and crisis rhetoric of many leaders today. The same goes for, those who have survived recent genocides such as those in Darfur, Rwanda and Bosnia.
“The whole problem with the world is that fools and fanatics are always so certain of themselves, and wiser people so full of doubts”, said the British philosopher Bertrand Russell.
Business creates and sustains jobs, provides families with financial security, and helps fund essential public services such as the NHS. So why does it get such a bad reception? From politics and the media to the arts and culture, business is often a dirty word, best not spoken. This is as true globally as it is in the UK.