Chasing perfect performance for each channel can pull marketing and communications in different directions. Shifting opinions depends on joining the dots and keeping the narrative steady, while letting each channel shine. 1440’s Robin Grainger discusses.
Read More “Time to adjust your set? How multichannel marketing could be working against your brand”
Millions of young people in England vape regularly. How can public health bodies and other organisations encourage them to act differently? Ed Gyde, CEO of Audience Social Marketing, discusses.
Read More “Behaviour change: why finger-wagging doesn’t work with youth vaping”
Does using AI for creative work lead mean a trade-off for quality and impact? 1440’s Guy Corbet explores.
One reality in media, as with politics in our post-digital age, is how quickly stories become atomised. This impacts brand equity too, as strategic communications advisor Gavin Haycock explains.
Increasingly, marketing leaders are being called on to juggle complex change programmes with the ever-growing pressures of the day job. Here, Jos Cleare, who led UK marketing and communications for a leading global consultancy, looks at how to balance these competing task masters.
Agency board advisor Richard Medley outlines a roadmap for agencies (and their clients) to “do things differently” in 2025.
Read More “Communications 2025 and the new rule book (with fewer rules)”
Can businesses which increasingly rely on automation hope to make meaningful connections with their human customers? Strategic communications advisor Gavin Haycock explores.
Leaders’ own LinkedIn profiles are more powerful marketing channels than their owners may believe, argues 1440’s Ellen Bencard. Making them work better needs a deft hand and the right approach.
Read More “Why executive social media is too important to be left to the professionals”
There are few bets in business that offer the possibility of a hundredfold payoff. 1440’s Robin Grainger argues that the written word could be one of them.
1440’s Guy Corbet explains how generative AI has sparked an “arms race of average” in marketing.
Read More “Taller bell curves: why AI isn’t the quick answer to good writing”
