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Fourteen Forty launches to help make the case for business

A new communications consultancy, Fourteen Forty, has launched to help businesses connect in better ways with the range of people, influencers and interest groups on whom their success depends.  In doing so, it will also set out to make the case for business as the country’s wealth and job creator.

Communications measurement should look forward, not back

Communications measurement should help inform future activity, not simply count what has happened in the past.

That was one of the conclusions from the Measurement Practice’s recent podcast that I took part in.

Is big business really the big bad wolf?

The big bad wolf is the archetypal menacing predator. Preying on the weak and vulnerable, he has few, if any, redeeming features. For many, this is how they see big business. Recent research by the Legatum Institute showed that the British public holds an unfavourable view of ‘capitalism’ as a concept, viewing it as ‘greedy’, ‘selfish’ and ‘corrupt’. A vast majority, according to the research, would like to see many industries, and the big businesses within them, nationalised.