When crises break, the urge to “kill the story” or minimise any hint of wrongdoing, can still end up doing organisations harm in the longer term. Better crisis and issues planning in times of calm can help, as 1440’s Guy Corbet explains.
Tag: Reputation
When is good enough good enough?
Does using AI for creative work lead mean a trade-off for quality and impact? 1440’s Guy Corbet explores.
Communications 2025 and the new rule book (with fewer rules)
Agency board advisor Richard Medley outlines a roadmap for agencies (and their clients) to “do things differently” in 2025.
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The power of a table-thumping public-interest campaign
The best campaigns don’t just make a media splash. They help shape people’s futures. 1440’s Guy Corbet outlines one of our most significant ones, working with small business platform Xero. It’s recently been shortlisted for several industry awards.
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