Upliift is a different kind of software investor. It offers permanent equity, meaning it acquires companies or majority stakes in them, holds onto them for the long term, and helps them to grow. The benefits for founders are that it gives them a clean or partial exit, while retaining the things that make their company unique.
Lucy Jacobs, CMO of Upliift said: “Fourteen Forty helped us articulate what truly differentiates Upliift and translate it into a clear, founder-focused narrative that supports our entire deal process.
“They quickly grasped the nuances of our permanent equity model and the mindset of the software founders we work with. The result is content that genuinely resonates and strengthens long-term relationships.”
What’s going on
New investor in a crowded, undifferentiated market
Why it matters
Without clear positioning, it’s harder to win deals and attract founders
What most people get wrong
They describe what they invest in, not how they create value
What we did
- Define the issue
Needed a distinct investment model, not just another fund - Shift perception
From capital provider to active growth partner - Create value
Built a narrative that attracts founders and supports deal flow
Outcome
Clear, differentiated position in a crowded market
Stronger engagement with founders and partners
Platform to support growth and future deal activity