Our work has helped pinpoint the issues keeping retail fraud and finance teams awake at night, presenting Ravelin as the solution. Our storytelling and content have delivered publicity, increased traffic, quality leads, and new customers.
Decision-makers across retail and e-commerce are hard to reach, but we help show them why Ravelin can help change their businesses.
One of the biggest headaches of online business is how to clamp down on fraud without driving away legitimate customers. Ravelin’s fraud platform helps to solve this problem. We help its team articulate the value it provides to those it matters to most.
Challenge
Online fraud has evolved dramatically since the pandemic. Criminal payment card fraud continues to grow. Alongside that, retailers are facing increased risks from their own customers. Returning items that have been used, or falsely claiming items were damaged in transit – or never delivered – can add up to millions of pounds in losses. And that’s in addition to the millions more lost to actual criminal fraudsters.
Many retailers view these losses as an inevitable cost of doing business. Our job is to encourage them to think differently.
Approach
To help make Ravelin’s case to retail and e-commerce decision-makers, we created a series of high-impact studies. These put hard numbers behind ecommerce fraud (dubbed “digital shoplifting” by one Ravelin customer), highlighted how (un)prepared businesses are for its effects and, hence, how much better they can do.
- Fraud in a short-attention economy shone a light on the “double whammy” of increasingly sophisticated gangs of fraudsters, alongside growing losses from customer fraud
- The rise of friendly fraud showed how customer fraud has become endemic across Europe. Our poll showed more than one in three shoppers had attempted some form of fraud in the past year. One in four saw it as a reaction to the cost-of-living crisis
- The Ravelin rogue’s gallery explored the fraud “hacks” online influencers are openly sharing via social media – further fanning the flames of fraudulent activity
Working closely with Ravelin’s marketing team, we amplified these across trade, business, and mainstream media, Ravelin’s website, and via social.
Results
Ravelin has built a strong voice on an increasingly pressing topic for ecommerce executives. Results include:
- 200+ leads captured
- Over 600 new social media followers
- Over 140 media articles in the UK and Germany including BBC R4, The Daily Mail, Retail Bulletin, and Tech Radar
- Twofold increase in website traffic
“Fourteen Forty was able to pinpoint the issues keeping our customers and prospects awake at night, presenting Ravelin as the solution with highly imaginative storytelling and content. They’ve given us a unique voice in the market, and in the process helped open the door to more deals and deeper industry involvement.”
Laura Smettem, Marketing Director, Ravelin