I thrive on finding the stories that matter and making sure they’re heard. I work closely with clients to uncover the narratives that set them apart, and ensure those stories reach the audiences that count, through the relevant media and other channels.
Often, that is in the green or sustainability pages, but just as often it’s also in the relevant business and vertical sectors.
I love shaping campaigns and advising on communications strategy for organisations with a purpose. Communications is more than just messaging. It’s also a catalyst for change, especially as we face the climate emergency.
We all share responsibility for the world we leave behind, and I see communications as a driver of innovation and collective action.
My perspective is based on my own experience. Growing up, I spent time in the Swiss Alps where my grandparents lived. As a teenager, I saw glaciers shrinking and winters growing shorter. These were early lessons in the fragility of our climate. That realisation drives my work and my belief that we can, and must, build a more sustainable world.