Winning over the right people
The critical audience might be the journalists that write for a key target audience, or a group of stakeholders and influencers that will set the weather.
The principles are similar. We start by identifying who those crucial influencers are, what they think now and what might convert them to our cause.
We look at what we know about them already, how we can reach them and what we’ll need to be able to tell them to win them over.
Then we look at building that evidence, sharing it with them and bringing them around.
Our engagement work isn’t limited to media relations, but coverage speaks for itself.
Plan and deliver creative strategies: communications planning, integrated campaigning
Build reputational credit: thought leadership, stakeholder and media engagement, crisis and issues management, public affairs
Deliver communications and marketing: content creation, media relations, lead generation and sales support, videos, podcasts and events