I have 20 years strategic marketing experience. In this time, I spent 10 years at global advertising agency McCann Erickson working on a range of clients both at home and abroad.
As integrated marketing was coming to the fore, I put the customer, data and insight at the heart of planning to differentiate brands and connect with customers in a more personal way.
Following this, I worked client-side with MoneySupermarket, TravelSuperMarket, npower and Park Leisure in senior marketing brand and planning leadership roles, holding board positions.
My experience ranges across sectors, the full marketing mix and across consumer and business markets. I’m a well-rounded planner – with a passion for building brands that drive not only marketing teams but drive coherent powerful brand and marketing-led businesses.
For a decade I have been coordinating and delivering full-service, brand-led integrated marketing campaigns. These have been firms in financial services, related areas such as fintech and medtch, and for brands going through accelerated growth.