Peter Sigrist

For 20 years I have navigated the intersection between corporate communications, behaviour change, and technology.  In particular, I have focused on learning and skills and education policy.

During periods of rapid change, we acquire an appetite for learning. As we navigate from the internet era to the age of AI, businesses and societies are reconsidering their role  and responsibilities.

I have advised and run programmes for organisations in the private, public and third sectors across marketing, public relations and digital. I have handled crises, built profiles, launched products, created demand and acquired customers for many of the biggest names in technology, finance, media and education. I have also gotten my hands dirty helping startups iterate their comms and marketing, developing playbooks that map on to their growth, investment or product plans.

Formerly, I headed the technology practice at Burson Cohn and Wolfe, ran corporate communications and public affairs at Tes Global (formerly the Times Educational Supplement), ran one of Europe’s first pure-play digital agencies, 33 Digital, and led innovation at leading agency Fishburn Hedges.

Today I am equally at home advising the CEO as I am writing press releases, crunching Google Analytics data and optimising online ad campaigns.

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